Sonnhalter Named a Chief Marketer 2017 B2B Top Shop

Sonnhalter joins the ranks as one of the country’s top business-to-business marketing agencies. CLEVELAND – April 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, was selected as one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States. The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading publication focused on measurable marketing tactics published by Access Intelligence. In choosing agencies for inclusion, editors consider each shop’s depth of client work, creative acumen, analytical expertise and numerous other factors. “It is an honor for Sonnhalter to be recognized by Chief Marketer for our work in leveraging some of the top brands within our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. ”As an agency, we strive to remain steadfast in our efforts serving companies that target the professional tradesmen while incorporating new and creative tactics to be on the industry’s cutting edge.” B2B Top Shops is an online searchable directory highlighting each agency’s core services and contact information, offering users a behind-the-scenes look at each shop’s culture and client work. B2B brands, vendors and marketers viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times in 2016. About Chief Marketer Chief Marketer, published by Access Intelligence, charts the customer journey from acquisition and engagement through conversion and retention. Via ChiefMarketer.com, print products, live events, awards programs and more, Chief Marketer offers data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends to help marketers improve their campaigns and increase return on investment. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland.…read more >

Marketing to Tradesmen: How do you measure effectiveness?

By John Sonnhalter, Vision Architect, Sonnhalter B-to-B marketers are always facing the challenges from the C suite and CFO to measure ROI. According to an article by Debbie Pierce, B2B marketing ROI calculations your CFO will love, 93% of CMOs are under more pressure to deliver measurable results, and only 5% feel they are doing a good job. Ironically, the C suite and CFOs use the same measuring tools that the marketing departments are using. They're not concerned about follows or leads, what they want to know is for dollars spent what are the incremental sales resulting from each marketing activity. They are obviously looking for the best bang for the buck(a novel approach). Ideally they want to come up with some formula like this one from Nitromojo. Accurate ROI Calculation – Simple Version 12155read more >

Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference

By Matt Sonnhalter, Vision Architect I recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450 firms, 33 states and 12 nations. The 2014 BMA conference also deployed two digital platforms—Livecube and ISEBOX—to enable speakers to take polls and attendees to ask questions, follow tweets, share photos and access conference content. If you are in charge of planning live events/conferences, I would suggest checking out these two resources. The 3-day conference was jam packed with content – featuring 79 speakers and presenters leading 41 sessions—three pre-conference programs, nine panels, 12 keynotes and 17 firestarters. These sessions covered a wide array of topics and trends of critical interest and importance to B2B marketers today. Someone at the conference referenced the amount of information presented was like drinking from a fire hydrant! Here are a few themes I saw throughout the entire conference: Big Data It’s becoming more and more difficult for marketers in today’s environment and I thought one illustration that did a great job of representing our challenge was the Marketing Technology Landscape graphic by ChiefMartec.com. We are surrounded by data, but starved for insights; that is, data does not automatically equal insight. Today’s marketers need to solve both analytical and creative issues as we continue to trend toward extreme personalization…segments of one. Mobile Since mobile devices are the predominant way people globally access the web and information, mobile is a critical factor when planning future marketing efforts. Here are a few stats from the conference that help reinforce the importance of mobile: Mobile data usage doubled in 2013 In the US, 1 of every 5 minutes spent on mobile are on either Facebook…read more >