Understanding the importance of social media analytics is key to unlocking maximum success for your business. Every like, share and comment helps companies to leverage their content and gain valuable insights to their audience, content performance and overall strategy. In this blog, we will dive into social media analytics and why they’re crucial for maximizing impact and achieving your goals.
Understanding Your Audience
Social media analytics provide you with audience demographics and behaviors that can aid you in content creation. By knowing metrics such as age, gender, location and interests, you can have a deeper understanding of who your audience is and what resonates with them. This information will allow you to tailor your content to better meet their needs, increase engagement and build stronger relationships with your community.
Evaluating Content Performance
Analyzing your social media performance and engagement is essential to maximizing your content with your audience. By examining metrics such as shares, comments, link clicks and likes, you can identify trends and patterns in your content performance. For example, you can see when the best posting times are for your business and what type of content performs the best, like products, behind-the-scenes or company news. Knowing these insights will help you to refine your content strategy, focus on what works best and optimize future posts.
Monitoring Brand Awareness
Brand reputation is everything in 2024, and social media analytics allow you to monitor your brand awareness or also commonly called brand sentiment. You can track mentions, tagging and comments of what people are saying about your company or products. By listening to what people are saying about your brand online, you can address any issues or concerns in a timely manner and foster a positive brand image.
Making Strategic Decisions
Ultimately, social media analytics empower you to make informed strategic decisions that drive results. Adjusting your content strategy allows you to make confident decisions that are backed by real evidence. This approach to social media development ensures that your company is constantly improving and staying ahead of the curve of the ever-changing social media platforms.
In conclusion, social media analytics are not just numbers on a screen – they are powerful tools for driving growth, engagement and success. By leveraging analytics to understand your audience, evaluate content performance, monitor brand awareness and inform strategic decision-making, you can unlock the full potential of your social media presence and achieve your goals. So, don’t overlook the importance of social media analytics – dive in, explore, and let the data guide your journey to success.
March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, we will be sharing some plumbing facts to promote the practice and why it’s important.
Did you Know That Plumbing Improves the World…
Standardized plumbing can be traced back to around 3,000 B.C
Over 1 billion of people gained access to piped water supplies between 2000 and 2015
About 0.3% of homes across the country have a minor plumbing leak
The global population of people who used safely managed sanitation services increased from 28% in 2000 to 39% in 2015
A 4-minute shower can now use as little as 24 liters of water
The dual system toilet flush, created in a small town in Australia in 1980, now uses as little as 4.5 liters of water
Today we salute the ones who keep everything flowing, and not overflowing. Thank you to the dedicated plumbers who answer the call and don’t recount the tales of what they’ve pulled out of pipes.
The future of digital marketing is here, and it goes by UTM Codes. UTM codes, or Urchin Tracking Module, are snippets of code attached to the end of a URL and are used to pinpoint specific source of traffic to a website. Using these codes is essential to understand how effective your marketing is.
Five UTM Parameters
There are five parameters to every UTM code that are necessary to track different aspects of your marketing campaign.
Campaign Source – the source of your traffic such as website name, search engine or social network.
UTM Parameter example: &utm_source=facebook
Campaign Medium – tracks what type of traffic the visitor came from such as email, social media
or cost per click.
UTM Parameter example: &utm_medium=email
Campaign Name – enables you to track the performance of a specific campaign, such as differentiating traffic between different Facebook Ad campaigns.
Campaign Term – tracks relevant ad-based keywords to help identify which keywords resulted in a site visit.
UTM Parameter example: &utm_term=sports-equipment
Campaign Content – distinguishes between ads pointing to the same URL to determine what someone clicked on to get to your site.
UTM Parameter example: &utm_content=navlink
The Whens and Whys of UTM Tracking
Use UTM codes to better evaluate promotional campaigns. Tag every advertisement of your campaign with these UTM codes to see what type of content best resonates with your target audience. By using UTM parameters, you will be able to see what ads drive more traffic to your website and evaluate what will be appealing to potential customers. By using UTM codes, you will be able to refine your entire marketing strategy and create even better ads that bring more traffic to your website.
UTM codes allow you to track where traffic is coming from and find the right channel for your audiences to help properly measure each campaign’s ROI. In order to understand if your marketing is successful or not, UTM tracking is a must.
UTM Tracking Tips and Tricks
Creating your own UTM parameters can be tedious and overwhelming. Follow these tips and tricks to make sure you’re not making life harder for yourself or your team.
Use a pre-determined naming system
Long lines of code can be bafling at the best of times. Come up with an agreed-upon format for each of the five parameters and ensure that your team comprehends what they mean.
Use simple language
Use language that is easy to understand and doesn’t go deep into company jargon. Remember that your audience will see the codes you use and they will need to understand what it means as well.
Remember that UTM parameters are case-sensitive
It is recommended to use all lowercase to make things easiest for you and your company. One accidentally capitalized letter could mean all the difference when trying to track information for your campaign.
With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a vocational career is certainly an attractive one. With plentiful skilled labor jobs to fill, trade jobs pay very well (sometimes better than four-year college degrees) and don’t saddle students with hefty student loans.
In an article from SJVC, a private career college, they discuss more than 20 resources for maintenance training. With a variety of resources, you can expand your knowledge about the industrial market and explore your career options.
General Resources and Publications
Sometimes the best place to learn more is by reading more about it. By reading publications that correspond with the industrial market, you can learn more about what’s happening in the industry and about tips and tricks.
Video Series
Watching videos is a great way to do online training and gives insights on the daily work a maintenance worker might be doing. You may also expand your knowledge by watching training videos that can allow you to get an overview of the job and the tools you would be using.
Podcasts
Podcasts offer crucial information from someone who works in the career firsthand. Putting on a podcast is a great way to hear day-in-the-life reporting and an easy way to listen to tips.
Social Media
Social media is a valuable place to get recommendations, learn industry news and see insight into the career you want to enter. Social media can also help you look at a specific company and show you what they do in a day.
Check out the article from SJVC to see further in depth about each of these training resources.
The first ever hashtag was used in 2007, almost 17 years ago and since then hashtags have become a crucial part of social media. But with hashtags being 17 years old, are they still relevant to use? In this blog post, we will discuss whether your company should use hashtags and their importance.
The short answer is yes, hashtags are still relevant to use, but it’s vital to understand the benefits they possess.
Reaching potential customers
Hashtags allow for your target audience to find your brand by searching for appropriate hashtags. Searching and following specific hashtags allow for users to find your posts, which can help to grow your following and get potential new business. When using hashtags, make sure you’re using hashtags that are specific to your brand. This means that the people searching for these hashtags will be a more interested and engaged audience.
Social listening
Custom hashtags help to create a more well-rounded marketing strategy. By making something unique and specific to you and your brand, you can generate user-generated content when your customers use that hashtag. Hashtags also can give insight to customer behavior and help brands understand your audience better. Social listening tools can help you track hashtags related to your brand or products to identify the positive and negative conversations from your customers.
By social listening, you can also track relevant influencers within your niche that you could send products to.
Increasing organic reach
Using hashtags can increase your organic reach on social media platforms. As previously mentioned, hashtags help your content be seen from potential customers. Social media algorithms can also work to your advantage when using hashtags. The algorithm looks at every piece of content posted to the platform in order to prioritize the content to its users based on if it’s appealing or interesting. This includes looking at hashtags, the engagement of the post, caption and if it’s a photo or video.
If you still are not using hashtags to your advantage, then now is the time! You don’t want to miss out on potential customers that are easy to reach. Using hashtags correctly can play a key role in your marketing strategy and social media content. We don’t see hashtags going anywhere anytime soon, so make sure to incorporate them into your plan.
