B-to-B Marketers: Analytics Key To Your Internet Success

With more marketers jumping on the social media bandwagon, they are so focused on the content that they sometime ignore the metrics to see if what they are writing is being read, and more importantly, acted upon. Analytics are a crucial component to successfully generating traffic to your blog, Web site and inbound new business leads. But for many manufacturers, best practices for using analytics isn't understood at all.read more >