by Sonnhalter | Apr 13, 2017 | News, Press Release
Sonnhalter joins the ranks as one of the country’s top business-to-business marketing agencies.
CLEVELAND – April 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, was selected as one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States.
The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading publication focused on measurable marketing tactics published by Access Intelligence. In choosing agencies for inclusion, editors consider each shop’s depth of client work, creative acumen, analytical expertise and numerous other factors.
“It is an honor for Sonnhalter to be recognized by Chief Marketer for our work in leveraging some of the top brands within our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. ”As an agency, we strive to remain steadfast in our efforts serving companies that target the professional tradesmen while incorporating new and creative tactics to be on the industry’s cutting edge.”
B2B Top Shops is an online searchable directory highlighting each agency’s core services and contact information, offering users a behind-the-scenes look at each shop’s culture and client work. B2B brands, vendors and marketers viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times in 2016.
About Chief Marketer
Chief Marketer, published by Access Intelligence, charts the customer journey from acquisition and engagement through conversion and retention. Via ChiefMarketer.com, print products, live events, awards programs and more, Chief Marketer offers data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends to help marketers improve their campaigns and increase return on investment.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
by tradesmeninsights | May 14, 2013 | Public Relations
Awards competitions can sometimes be valuable, but they can also be a waste of time and money in some situations. Sonnhalter’s PR Engineer Rachel Kerstetter is with us today to talk about when awards are worth it and when they aren’t.
It seems like new industry awards competitions are popping up all the time. Awards competitions frequently fall under the umbrella of the public relations team and it’s important to approach awards competitions strategically.
When they’re worth it.
Before shelling out the entry fee of anywhere from $50 to $5,000, filling out long forms and pulling together a bunch of supporting material, look at the award details closely and ask these questions:
- Is the organization presenting the award competition reputable and recognized within our industry?
- Is there an appropriate category for my company/product/service?
- Will winning this award reflect well on my company or will it only collect dust on a shelf?
- Do we have quality material to enter?
- Does the entry fee fit in our budget or will something have to be sacrificed in order to enter?
- Can I meet the deadline?
If the answers to these questions are a resounding yes, definitely enter. Follow the entry instructions to the letter and make sure you meet the deadline.
When they’re not worth it.
If you answer “no” to any of those questions, take a step back from the exciting award entry invitation and think about your strategy.
Just because you have something that you can enter, doesn’t mean you should enter. Make sure that whatever you enter reinforces the value of your product/service/company in the industry.
The main goal for entering award competitions should be to gain quality honors, not to fill a trophy case. There are some organizations that create materials in order to win an award, instead of creating quality materials that happen to be award-winning.
I won! Now what?
When you enter to win an award, of course you want to win! When you receive an award, you shouldn’t just put it in that trophy case and call it a day.
Awards are an excellent opportunity for public relations. First, make sure that you announce the success internally and let your staff know that they contributed. Then promote your award externally with press releases, social media and in other appropriate channels. Your award promotions should cover:
What the award is.
How you earned it (i.e. with an innovative process that reduces your company’s environmental impact, by creating a new product that makes XYZ industry better).
Why it matters. Is the award a symbol of your company’s dedication to improvement? Does it show that you’re successful in meeting certain goals?
by Sonnhalter | Feb 1, 2012 | News, Press Release
Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the Seventh Annual International Davey Awards competition for 2011. Sonnhalter received the award in the Promotional – Specialty Item category for its Insider’s Guides trade show initiative.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
Sonnhalter developed the Insider’s Guides initiative to improve the trade show experience for the exhibitor by offering a guide to the trade show host city. The Insider’s Guides list area restaurants, bars, transportation, entertainment and sightseeing opportunities that were recommended by “insiders” as the places where the locals go. The guides included in the Davey Awards entry were for trade shows in Chicago, Las Vegas, Boston and Phoenix.
The cities featured in the Insider’s Guides were selected based on the industry trade shows that the agency attends within its clients’ markets. Materials within the Insider’s Guides initiative, and Davey Award entry, included printed and electronic versions of the guides, quick reference Insider’s Guide cards, trade publication cover wraps and “Sonnhalter Sacks” with refreshment and entertainment items for trade show exhibitors.
“The Insider’s Guides are Sonnhalter’s way of helping exhibitors find a great place to eat in an unfamiliar city,” said Matt Sonnhalter, vision architect at Sonnhalter.
Sonnhalter continues to offer Insider’s Guides for trade show cities. The firm recently released the Insider’s Guide to San Antonio, the host city for the November 2011 STAFDA Convention. The San Antonio guide is available on Sonnhalter’s website along with the other Insider’s Guides:
Add One: Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About The Davey Awards
The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets.
The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising and marketing professionals from the world’s leading organizations and firms. For more information about the Davey Awards, visit www.daveyawards.com.
