Don’t overlook internal communication
If you can’t communicate internally to get everyone on the same page, you can’t effectively communicate with anyone else.
When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and advocates, that your company has.
Think about communication from their perspectives. Would you want to hear news about your company from an outside source? Probably not.
Internal communication is often overlooked because it’s incredibly simple and many leaders assume that people within the organization already talk to each other. Sure, people talk to each other regularly, but not always in the way you expect.
Clue your employees in and let them know what your organization is doing. (more…)