Online Video Marketing: A Great Way to Educate Professional Tradesmen

Sometimes you're better off using video to get your point across. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! This may not be a surprise to some of you, but are you taking advantages of those videos by doing video marketing? read more >

Social Media Marketing Continues to Grow: Great Way to Reach the Professional Tradesmen

Social media continues to grow to no one's surprise, and both B-to-B and B-to-C are utilizing this medium at a higher rate than ever before. Different industries are adopting social at different rates and many haven't positioned it as one of their top priorities to reach their customers.read more >

How a B-to-B Marketer Can Make Good Use Out of a Facebook Fan Page

Facebook fan pages are the current rage. That's all well and good as long as you have purpose other than "everybody has one." Just because you build it, it doesn't mean they will come. You need to have a plan just like everything else! I was reminded recently of that very fact when I read a post by Amy Porterfield, How to create a Facebook fan page editorial guide,in which she outlines both defining a purpose and a guide to developing editorial. read more >
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