How a B-to-B Marketer Can Make Good Use Out of a Facebook Fan Page

Facebook fan pages are the current rage. That's all well and good as long as you have purpose other than "everybody has one." Just because you build it, it doesn't mean they will come. You need to have a plan just like everything else! I was reminded recently of that very fact when I read a post by Amy Porterfield, How to create a Facebook fan page editorial guide,in which she outlines both defining a purpose and a guide to developing editorial. read more >