Social Media: Will Be Focus of B-to-B Marketers in 2010

According to a recent study completed by Alterian in their 2009 annual survey, social media will become the focus of marketers in 2010. This should come as no surprise to us in the B-to-B marketplace where budgets are still tight and management is continuing to demand accountability for marketing efforts. The survey covered 1068 marketing professionals. The respondents came from Europe (36%), from North America (62%) and from Asia Pacific (2%). Here are the highlights:read more >