Should Marketing and IT Departments Work Together?

Whe was the last time you and your IT department willingly collaborated on a project? The truth is probably never unless you were forced to. The reality is in today's environment, the customer is taking control of the engagement and marketing's challenge is how to get to the customer faster and more efficiently (customer-centric). Customers are turning away from companies who can't provide the experience, channel of engagement and immediate service they need. read more >