Why Your Sales Force Needs Social Media, and It’s Not What You Think.

Social media is always talked about in the context of being a marketing tool. While I agree that social plays a big role in marketing, it can also help in the selling cycle. No, I'm not saying that social media is going to sell anything. That's not its purpose.read more >

Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore

We need to realize that social media is not a fad. The faster B-to-B manufacturers realize that social isn't just for "consumers," the better off they will be. Social media allows manufacturers to engage customers in more creative ways, build relationships and stay ahead of their competitors.read more >