Digital advertising can feel sometimes like an elevator pitch for your products. You only have a few seconds to catch someone’s attention, so you need a message that shouts out a product’s strongest feature that will make a customer click on your ad. We teamed up with General Pipe Cleaners to create an integrated campaign that did just that. With an enthusiastic call to action and short, concise messages such as “Quick, Clean, Quiet” or “Powerful! Portable! Compact!” the ads reveal enough about the product to entice the reader without bogging them with details that could drive them towards disinterest.