Sonnhalter's Podcast Series
Marketing Insights podcasts feature interviews with industry editors and leaders as they talk about key issues, trends, legislative initiatives and association news that affects those in the construction, industrial and MRO markets.
Wed, 4 April 2012
We are fortunate to have caught up with Russ Hill, President of Ultimate Lead Systems. His company has been helping manufacturers close the loop between leads and sales for over 25 years. Russ has been a strategic partner of ours for several years, and we have numerous clients using his systems.
Direct download: russ-hill.mp3
Tue, 14 February 2012
Georgia Foley, executive director of the Specialty Tools and Fasteners Distributors Association, gives a brief overview of the construction industry's outlook for 2012.
Direct download: foley.mp3
Thu, 1 December 2011
I just returned from the STAFDA meeting in San Antonio. I was able to talk to several manufacturers and reps to get their thoughts on the show itself and what the outlook is for 2012. There were some interesting comments.
Direct download: stafda_2011_show.mp3
Mon, 7 November 2011
Direct Download: BlueVolt
Direct download: bluvolt.mp3
Fri, 4 November 2011
From time to time I try to address issues other than marketing as it relates to manufacturing and distribution. With the soft economy the last few years, inventory and its management is an issue for both sides.
Direct download: coleman.mp3
Fri, 4 November 2011
I recently caught up with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. We talked about how things are changing, especially since the downturn in the economy. She shared with us “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what it has meant for the supplier-distributor relationship. 
Direct download: MDM.mp3
Wed, 12 October 2011
Mike Weil, editorial director of Contracting Business magazine, shares his thoughts on the Show and issues facing contractors. 
Direct download: Mike_Weil.mp3
Tue, 11 October 2011
Scott Chapin from DigiKnow explains benefits and usages in marketing efforts and gives practical advice and best practices. 
Direct download: QR_Codes.mp3
Tue, 2 November 2010
I recently had the chance to sit down with Abe WalkingBear Sanchez a leading speaker, trainer, contributiing editor, and author to both manufacturers and distributors. He frequently gives CEOs a quiz on the credit function and one of the topics talked about is who should the credit department report to? His take is sales and he tells us why. He also talks about how old methods of credit checking is limiting your sales efforts. He's an interesting guy and I think you'll enjoy his short interview.
Direct download: walkingbear.mp3
Wed, 25 August 2010
Editor-in-chief of Contractor magazine shares his thoughts on advances in water conservation technologies and what is on the horizon for all of us on water conservation and recycling. 