Eighth Annual Sonnhalter Tool Drive Raises $30,000 Worth of Donations for Habitat for Humanity

CLEVELAND – September 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eighth year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $30,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $220,000 in donations.   Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. 12929read more >

Sonnhalter Partners with Habitat for Humanity for the Eighth Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the eighth annual Sonnhalter Tool Drive, during the entire month of August. Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Tuesday, August 1 and Thursday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. “At last year’s Tool Drive, we were very excited by the community’s response in donating more than $20,000 worth of tools, building materials, appliances and other items, bringing the total to $196,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, with the help of our generous community, we’re looking forward to increasing that total, and we encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” Sonnhalter partners with the Greater Cleveland Habitat for Humanity for its annual Tool Drive. The Greater Cleveland Habitat for Humanity has completed more than 200 homes since 1988 and today, engages 2,000 volunteers, who provide more than 71,000 hours of service per year…read more >

Sonnhalter and Mortar Net Solutions Honored with Silver Davey Award for Integrated Campaign

Marketing communications firm wins award for integrated campaign highlighting unique moisture management solution in masonry walls. CLEVELAND – May 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, received a Silver Davey Award in the 12th Annual International Davey Awards competition. Sonnhalter accepted the award in the integrated campaign category for the “H2Oh!” print ad, landing page and e-blast it developed with Mortar Net Solutions. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. For more than two decades, Mortar Net Solutions has provided a full line of trusted moisture management solutions that are field proven and help deliver structural integrity for years to come. The H2Oh! campaign was developed to convey the message that Mortar Net Solutions’ moisture management solutions stop moisture damage before it starts, so customers avoid the unpleasant discovery of finding cracks, corrosion and mold from water damage in their walls. “We’re excited to receive this award for a campaign that brought attention to Mortar Net Solutions’ dedication and leadership in preventing masonry wall moisture damage,” said Matt Sonnhalter, vision architect at Sonnhalter. “We really wanted to emphasize how no other company is this focused on correct moisture management for masonry and provides a solution that brings customers peace of mind in ways unique to any of its competitors.” 12602read more >

Sonnhalter Named a Chief Marketer 2017 B2B Top Shop

Sonnhalter joins the ranks as one of the country’s top business-to-business marketing agencies. CLEVELAND – April 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, was selected as one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States. The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading publication focused on measurable marketing tactics published by Access Intelligence. In choosing agencies for inclusion, editors consider each shop’s depth of client work, creative acumen, analytical expertise and numerous other factors. “It is an honor for Sonnhalter to be recognized by Chief Marketer for our work in leveraging some of the top brands within our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. ”As an agency, we strive to remain steadfast in our efforts serving companies that target the professional tradesmen while incorporating new and creative tactics to be on the industry’s cutting edge.” B2B Top Shops is an online searchable directory highlighting each agency’s core services and contact information, offering users a behind-the-scenes look at each shop’s culture and client work. B2B brands, vendors and marketers viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times in 2016. About Chief Marketer Chief Marketer, published by Access Intelligence, charts the customer journey from acquisition and engagement through conversion and retention. Via ChiefMarketer.com, print products, live events, awards programs and more, Chief Marketer offers data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends to help marketers improve their campaigns and increase return on investment. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland.…read more >

Sonnhalter Adds Airmaster as New Client

Cleveland – March 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Airmaster as one of its newest clients. Located in Clarklake, Mich., Airmaster is a leading manufacturer of air circulation, ventilation and heating solutions since 1886. Airmaster exports throughout the world and offers the largest line of air moving equipment in North America. Airmaster services the end user markets in the industrial, electrical and HVAC segments. Previously referred to as Airmaster Fan, the company has a full fabrication and tool and die facility, which offers a complete engineering and technical staff. “Airmaster began its relationship with Sonnhalter during a crucial time in which the company was in the midst of creating a new brand structure, as well as relocating to a new headquarters,” said Benjamin Braitsch, president and CEO of Airmaster. “Sonnhalter helped us develop a new brand that was fresh, streamlined and communicated that we are more than just fans.” In 2016, with the help of Sonnhalter, Airmaster unveiled a new brand identity with the introduction of a new logo. Sonnhalter provides a full range of marketing communications services for Airmaster that will span across multiple departments which will guide Airmaster creative messaging on both print and electronic platforms, as well as managing its public relations and media relations. “Sonnhalter is excited to have the opportunity to be a part of rebranding this new era in Airmaster’s long history,” said Matt Sonnhalter, vision architect at Sonnhalter. “As Airmaster continues to improve and streamline their processes for delivering air circulation and ventilation solutions, we look forward to building a brand that reflects their commitment to being on the industry’s cutting edge.” About Airmaster: Airmaster, based in Clarklake, Mich., manufactures heaters, air circulation and ventilation fan solutions for industrial and…read more >

Sonnhalter Supports Cuyahoga Community College With Annual Scholarship For School’s Construction Program

Agency’s third annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals. CLEVELAND –March 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continued its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation. This is the third year in a row Sonnhalter donated to the program. With more than 5,000 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication. “On behalf of Cuyahoga Community College, we are very grateful for Sonnhalter’s generous support,” said Megan O’Bryan, vice president, development and Tri-C Foundation. “This gift helps students realize a dream that otherwise may not have been possible by providing scholarships which are an essential tool in ensuring access to the education and training our students will need to work in the construction industry. Thank you for making a difference in the lives of Tri-C students.” Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work. “Each year, Sonnhalter is pleased to further extend our support for this program and all the work it does to shape the minds of future hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”It is also a unique and exciting opportunity to support a program that educates individuals in our own…read more >

Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs

Agency adds nearly 1,000 programs and other new features to list of more than 20,000 technical programs across the country. CLEVELAND – February 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, updated its extensive database of vocational education and technical programs in the United States with new features, including the addition of nearly 1,000 programs. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. In addition to its new programs, each state in the database is now listed separately, and there is also an updated page for national programs and resources. Other features include more concise and easier to sort course titles. The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information. “When Sonnhalter launched the database of vocational and technical programs, we wanted to provide a simple resource that would make it easy for companies to reach out to students interested in becoming professional tradesmen,” said Matt Sonnhalter, vision architect at Sonnhalter. “As we grow and improve our database, we continue to do our part in narrowing the gap between manufacturers and educational programs.” To download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.read more >

Sonnhalter’s Rachel Kerstetter Awarded “Rising Star Award” by Greater Cleveland Public Relations Society of America Chapter

CLEVELAND – December 2016 – Rachel Kerstetter, public relations architect at Sonnhalter, was honored with the inaugural “Rising Star Award” at this year’s annual Cleveland Rocks Awards, presented by the Public Relations Society of America’s (PRSA) Greater Cleveland Chapter. This year marked the 14th year in which the PRSA Greater Cleveland Chapter honored the area’s best in marketing and communications with more than 50 awards across more than 30 categories. The first recipient of the Rising Star Award, Kerstetter was recognized as an outstanding public relations professional with seven or fewer years of experience. At the ceremony, Kerstetter was honored for her high level of professionalism, proven abilities in aligning PR strategy and execution with client goals. “In a short amount of time, Rachel has become an invaluable asset to not only the PR objectives of our clients, but also to the many inner workings necessary to make our agency thrive in our respective niche,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is proud to see a well-deserving candidate such as Rachel be the first to receive this award. With a long career ahead of her, we look forward to watching her grow as an accomplished young professional and seeing how it will move our public relations efforts forward.” Kerstetter joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion to public relations architect in 2015. Kerstetter is an active member of the PRSA, serving on the board of directors, and is vice president of membership of the Greater Cleveland chapter. She earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio. About the PRSA Greater Cleveland Chapter The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio.…read more >

Sonnhalter Announces Marketing Minute Video Series

Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release of its “Marketing Minute” video series. Hosted by Matt Sonnhalter, vision architect at Sonnhalter, the Marketing Minute video series offers short and concise pieces of marketing and business tips for organizations trying to reach professional tradesmen. Some of the topics covered in the video series include: “What is a USP?” “What is a Creative Brief?” “What is a QR Code?” “Is Print Dead?” “The Modern Press Release” “For many of us, the daily workload doesn’t leave much time in our busy schedules to learn about new trends happening within our industry,” said Matt Sonnhalter. “With the Marketing Minute series, our goal is to educate professionals on some of the latest industry happenings in a way that is fun, informative and concise.” To watch the Marketing Minute video series on YouTube, please visit this link. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. #    #    #read more >

Seventh Annual Sonnhalter Tool Drive Raises $20,000 Worth of Donations for Habitat for Humanity

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a seventh year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $20,000 worth of tools and building materials again this year. Since Sonnhalter began its efforts in 2010, it has collected nearly $200,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “Your efforts help Cleveland Habitat continue its neighborhood revitalization efforts,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “Your steadfast support provides some of the ‘tools’ to making our work possible.” Community participants in the Seventh Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library - Berea Branch, Dave’s Precision Automotive, Fear’s Confections, Frangos Group, Lakeside Supply, Lamar, offices of Dr. Brian Britt and Dr. Kent Nicklas, Rising Star Coffee Roasters, Samsel Supply, St. Mary of the Falls, Sutton Industrial Hardware, The Wine Spot, Wolff Bros. Supply, Woodhill Supply and many community members. Trades industry participants in the Seventh Annual Sonnhalter Tool Drive included Council Tool Company, Gerber Plumbing Fixtures, Jergens and KNIPEX Tools. “The Sonnhalter Tool Drive is a rewarding and exciting experience for our team each year,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are very humbled by the generosity of our clients, partners and the community who made it possible for us to give nearly $200,000 in donations over the past seven years to this great organization.” All of the donations that Sonnhalter collected benefited the Greater Cleveland Habitat for Humanity. The donated items will be used…read more >

Sonnhalter Partners with Habitat for Humanity for the Seventh Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the seventh annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Monday, August 1 and Wednesday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. “We had such a great response to last year’s Tool Drive and collected more than $35,000 worth of tools, building materials, appliances and other items, bringing the total to $176,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to working with this generous community, and we encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” 8318read more >

Sonnhalter Continues Support With Scholarship For Cuyahoga Community College Construction Program

Agency’s donation adds to longstanding relationship with trade professionals CLEVELAND – June 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continued its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation. With more than 3,500 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication. “Sonnhalter’s support for scholarships provides students with pathways to education and training required to thrive in today’s construction industry,” said Megan O’Bryan, vice president, development and Tri-C Foundation. “Their gift opens the doors of opportunity for students to complete college degrees and credentials. We are grateful for their continued partnership.” Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work. “Sonnhalter is excited to further extend our support for this growing program as it shapes a new generation of hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”It’s a unique opportunity to provide a scholarship for a program that educates a population with which we’ve worked closely for four decades and is located right in our backyard.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown…read more >

Sonnhalter Adds Mortar Net Solutions as New Client

Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients. Located in Burns Harbor, Ind., Mortar Net Solutions is a leader in the development, distribution and support of innovative moisture management solutions for masonry construction. The company developed and brought to market a series of innovative solutions, including MortarNet®, BlockFlash®, LathNet™ and TotalFlash® that continue to aid masons and architects in their commitment to the creation of beautiful and durable structures. “After an exhaustive search, we’re happy to be working with Sonnhalter as we continue to increase our footprint in the marketplace,” said Art Fox, marketing manager at Mortar Net Solutions. “Mortar Net Solutions was impressed by Sonnhalter’s ability to market to the contractor and distributor levels, and we look forward to applying their expertise to our line of industry-leading solutions.” Sonnhalter provides a full range of marketing communications services for Mortar Net Solutions that will span across multiple departments which will guide Mortar Net Solutions’ creative messaging on both print and electronic platforms, as well as managing its public relations and media relations. “Sonnhalter is happy to expand its reach in marketing to the professional tradesmen through Mortar Net Solutions’ customer base in the masonry construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. “Mortar Net Solutions delivers solutions that are one-of-a-kind to the market, so we are excited to drive the message of these unique products.” About Mortar Net Solutions Mortar Net Solutions develops, distributes and supports innovative moisture management solutions for masonry construction. Mortar Net Solutions was founded in 1992 with the invention of its flagship product, MortarNet®, a mortar collection solution developed to prevent water damage to masonry cavity walls. Mortar Net Solutions also developed…read more >

Sonnhalter and Viega Honored with Silver Davey Award

CLEVELAND – February 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the 11th Annual International Davey Awards competition. Sonnhalter accepted the award in the Print-Collateral Brochure category for a brochure on Water Quality created for Viega LLC. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Viega LLC launched its Water Quality Initiative to educate the engineering community and prepare them for the new ASHRAE 188P standards to combat Legionella and other waterborne pathogens. Sonnhalter worked with Viega to create the water quality campaign and the 8-page brochure to educate the industry and position Viega as the leader and subject matter expert. “We’re excited to receive this award for a campaign that supported and educated such an important issue,” said Matt Sonnhalter, vision architect at Sonnhalter. “As an agency that works closely with professionals in the plumbing industry, it was a great experience to help Viega combat a problem that affects millions.” About Viega Founded in 1899, the Viega Group is the global leader in press technology systems for industrial, commercial and residential industries. Viega LLC, headquartered in Wichita, KS, offers more than 3,000 products, including Viega ProPress® for copper and stainless, Viega MegaPress® for black iron pipe in hydronic systems, Viega MegaPressG for gas and Viega PEX Press systems in Zero Lead™ bronze and high-performance polymer. For more information, visit www.viega.us. About The Davey Awards The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with…read more >

Sonnhalter Releases Vocational Database

Sonnhalter Releases Comprehensive List of Nation’s Vocational Education Programs Agency’s list provides useful information from thousands of technical programs across the country. CLEVELAND – November 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, released an extensive database of vocational education and technical programs in the United States. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information. “As an agency that markets to so many professional tradesmen, we understand the importance of reaching out to the young people interested in learning a trade,” said Matt Sonnhalter, vision architect at Sonnhalter. “We created a master list that will act as a resource that will hopefully bridge the gap between local manufacturers and local vocational programs.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed…read more >

Sonnhalter Adds Nook Industries as New Client

Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients. Located in Cleveland, Nook Industries is a leading innovator of linear motion components and systems, and its products serve a multitude of industries, including aerospace, chemical, food and beverage, transportation and many more. Nook offers engineering, design, analysis and manufacturing in one facility, and it has the in-house ability to heat treat solid and hollow ball screws and linear shafting. It is also the only company in the industry to offer onsite die design, manufacturing and control. Sonnhalter will provide a number of agency services for Nook that will span across multiple departments. The firm will assist in developing and implementing an integrated marketing plan for both the OEM and MRO markets. Other services include branding, nurturing campaigns to vertical markets, newsletters, public relations services and social media. “We are excited to be working with a client that not only raises the bar for the linear motion industry, but also has roots down in the Cleveland area,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter hopes to work closely with Nook and utilize our B2T expertise to help them grow in the market.” About Nook Industries Headquartered in Cleveland, Nook Industries is an ISO9001:2008- and AS9100C-registered company that provides controlled motion solutions in a wide range of industries including transportation, medical/diagnostics, paper, chemical, food/beverage, solar/aerospace, entertainment and communications markets. For more than 45 years, Nook has provided comprehensive engineering, design and analysis in providing the highest quality linear motion manufacturing solutions on the market today. For more information, visit nookindustries.com or call 800-321-7800. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target…read more >

Sixth Annual Sonnhalter Tool Drive Raises More Than $35,000 Worth of Donations for Habitat for Humanity

CLEVELAND – September 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a sixth year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $35,000 worth of tools and building materials again this year. Since Sonnhalter began its efforts in 2010, it has collected more than $176,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “We appreciate the time and effort in conducting such a successful tool drive,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “Efforts like these help transform lives and promote positive and lasting social, economic and spiritual changes within the community.” Community participants in the Sixth Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library – Berea Branch, Clear Channel Outdoor, Fear’s Confections, Lakeside Supply, offices of Dr. Brian Britt and Dr. Kent Nicklas, Pope’s Catering, Rising Star Coffee Roasters, Samsel Supply, St. Mary of the Falls, Sutton Industrial Hardware, Weekley’s Mailing Service, Welch Packaging, The Wine Spot, Wolff Bros. Supply, Woodhill Supply and many community members. Trades industry participants in the Sixth Annual Sonnhalter Tool Drive included Council Tool Company, Gerber Plumbing Fixtures, KNIPEX Tools, Madison Electric Products, Nook Industries, Osborn, RIDGID, Viega and Work Area Protection. “The Sonnhalter Tool Drive is a rewarding and exciting experience for our team, especially with this being our first year expanding our efforts into downtown Cleveland,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are very humbled by the generosity of our clients, partners…read more >

Sonnhalter Partners with Habitat for Humanity for the Sixth Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the sixth annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Saturday, August 1 and Monday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. “We had such a great response to last year’s Tool Drive and collected more than $35,000 worth of tools, building materials, appliances and other items, bringing the total to $141,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to the same enthusiastic response as we expand our efforts. We encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” Sonnhalter partners with the Greater Cleveland Habitat for Humanity for its annual Tool Drive. The Greater Cleveland Habitat for Humanity has completed more than 180 homes since 1988 and today, engages 2,000 volunteers, who provide more than 70,000 hours of service per year to Cleveland’s most distressed neighborhoods.…read more >

Andrew Poulsen Joins Sonnhalter as Public Relations Technician

CLEVELAND – July 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Andrew Poulsen to public relations technician. In this role, Poulsen develops content and implements public relations programs for Sonnhalter and its clients. Prior to joining Sonnhalter, Poulsen worked as a writer for various print publications. He was previously an intern for Billboard, and his work has appeared on Billboard.com and in Ohio Magazine, Cleveland Magazine, Fresh Water Cleveland and many other publications. Poulsen is currently a member of the Greater Cleveland chapter of PRSA. “We are always excited when we get a chance to add new talent to our team,” said Matt Sonnhalter, vision architect at Sonnhalter. “Andrew is a talented young writer, and we look forward to having him continue to develop his skills here at Sonnhalter while working with our B2T clients.” Poulsen earned a bachelor’s degree in journalism from Ohio University, located in Athens, Ohio. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company…read more >

Sonnhalter Supports Scholarship for Cuyahoga Community College Construction Program

Agency’s donation adds to longstanding relationship with trade professionals CLEVELAND – June 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, donated $2,000 toward Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship.” With more than 3,500 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication. “We are happy to have the engagement of Sonnhalter and their support of scholarships for students enrolled in Tri-C’s construction programs,” said Gloria Moosmann, vice president, development and Tri-C Foundation. “Through their gift, we are able to assist students with tuition as they continue their educational journey. Support for our students is critical in growing the region and providing a stronger economy for our community.” Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work. “As an agency that works closely with professional tradesmen, supporting this program is a perfect fit,” said Matt Sonnhalter, vision architect at Sonnhalter. ”We’re proud to provide a scholarship for a college located in our own backyard that teaches a skill so essential to our target audience and also gets more young people involved in this lucrative market.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office…read more >

Sonnhalter Promotes Rachel Kerstetter to Public Relations Architect

CLEVELAND – May 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent promotion of Rachel Kerstetter to public relations architect. In this role, Kerstetter manages public relations programs for Sonnhalter and its clients. She joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion. Kerstetter is an active member of the Public Relations Society of America, serving on the board of directors, and is chairperson of the young professionals committee of the Greater Cleveland chapter of PRSA. “It was obvious early in her career at Sonnhalter that Rachel would be a great asset for the company,” “It was obvious early in her career at Sonnhalter that Rachel would be a great asset for the company,” said Matt Sonnhalter, vision architect at Sonnhalter. “We’re very excited for this next stage in her professional career and her continued growth here at Sonnhalter.” Kerstetter earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio.   About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com. #    #    # Connect with Sonnhalter: Facebook  ▪ Twitter  ▪  LinkedIn  ▪…read more >

Sonnhalter Completes Transition of Ownership

Matt Sonnhalter becomes sole owner of B2T marketing communications agency. CLEVELAND – April 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, became wholly owned by Matt Sonnhalter effective January 2. Matt Sonnhalter has been a partner in the firm since 2004 and became president of Sonnhalter in 2008. Founded in 1976 by his father, John Sonnhalter, the agency serves a niche market and continues to maintain that focus. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen,” to capture the essence of its specialty, which is serving companies that target professional tradesmen in the construction, industrial and MRO markets. “This change in ownership has always been part of the Sonnhalter succession plan,” said Matt Sonnhalter, vision architect at Sonnhalter. “When I became president of Sonnhalter in 2008, I was excited to continue the company’s success and that excitement remains as we continue to grow.” “Over the past 38 years, Sonnhalter has grown into a leading agency specializing in B2T. It has continued to grow under Matt’s leadership and I know it will continue under his ownership,” said John Sonnhalter, rainmaker journeyman and founder of Sonnhalter. “I’m also excited to keep consulting for the agency during this transition.” Sonnhalter recently moved from Berea, Ohio, to the historic Brownell School building on Sumner Ave. in downtown Cleveland. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with –…read more >

Chris Ilcin Joins Sonnhalter as Account Superintendent

CLEVELAND – March 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Chris Ilcin to account superintendent. In this role, Ilcin manages client relationships and B2T marketing plans. Prior to joining Sonnhalter, Ilcin served in a variety of sales and marketing roles, including marketing associate and trade show coordinator for Bosch Automotive Service Solutions and marketing specialist at Lincoln Electric. Ilcin and his wife also founded TC’s Promise Foundation, a nonprofit organization that helps children coming out of the foster care system reach their own potentials with scholarships to trade, technical or professional schools. “We are excited to have Chris join our team. His experience and passion for industrial marketing communications will be an asset to our clients,” said Matt Sonnhalter, vision architect at Sonnhalter. “I am extremely excited to join a team that not only serves an industry segment I’m passionate about, but does so in a way similar to many industrial manufacturers: a strong organization, with core family values,” said Ilcin. Ilcin received his bachelor’s degree from Kansas State University. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.read more >

Sonnhalter Moves Offices to Historic Brownell Building in Downtown Cleveland

Business-to-Tradesman marketing communications firm moves from suburbs to 1320 Sumner Avenue in Cleveland. CLEVELAND – February 16, 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, moved its headquarters to 1320 Sumner Avenue, Cleveland, Ohio. The move occurred on February 13, 2015. The leading B2T (business-to-tradesmen) firm moved from its location from Cleveland suburb, Berea, where it has been located since it was founded in 1976, to an approximately 5,000-square-foot downtown location. The unique new location is the Brownell building, a historic building located in Cleveland’s Gateway District. Brownell was originally built in 1883 as a schoolhouse. It is currently on the national historic registry list, awaiting certification. The agency, which is known for its business-to-tradesman niche and annual tool drive benefiting the Greater Cleveland Habitat for Humanity, formally began operating out of the newly renovated, second-floor suite on Monday, February 16. “We are thrilled to be in our new location, with a highly visible presence in a thriving area. The new, larger space will accommodate future growth, will be inspirational to the Sonnhalter team, and is more accessible to our client base,” said Matt Sonnhalter, vision architect at Sonnhalter. “Downtown Cleveland is a hub of activity that recently made the New York Times ‘Top places to visit in 2015,’ list, and we are proud to be part of Cleveland’s revitalization.” The firm’s new address is 1320 Sumner Avenue, Suite 200, Cleveland, Ohio 44115-2851. Visit here for more information and to view a photo gallery. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes…read more >

Fifth Annual Sonnhalter Tool Drive Results

Fifth Annual Sonnhalter Tool Drive Raises More Than $35,000 Worth of Donations for Habitat for Humanity Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a fifth year during its Annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $35,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $141,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “We appreciate the time and effort in conducting such a successful tool drive,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “Efforts like these help transform lives and promote positive and lasting social, economic and spiritual changes within the community.” Community participants in the Fifth Annual Sonnhalter Tool Drive included the Berea Recreation Center, Café Ah-Roma, Cuyahoga County Public Library-Berea Branch, Edward Jones Investments, Perk-CUP! Café, St. Mary’s Church of Berea, St. Mary’s of the Falls, Sylvester’s Auto and Light Truck Service, Tony K’s Bar & Grille and many community members. Trades industry participants in the Fifth Annual Sonnhalter Tool Drive included Contractor Magazine, Council Tool Company, Gerber Plumbing, KNIPEX Tools LP, Lakeside Supply, Osborn, RIDGID, Samsel Supply, Sutton Industrial Hardware, WD40 Company, Welch Packaging, Wolff Bros. Supply, Woodhill Supply and Work Area Protection Corporation. “The annual Sonnhalter Tool Drive is a rewarding experience for our team that we look forward to all year long,” said Matt Sonnhalter, vision architect at Sonnhalter. “The generosity of our clients, partners and the community has made it possible for us…read more >

5th Annual Sonnhalter Tool Drive

Sonnhalter Partners with Habitat for Humanity for the  Fifth Annual Sonnhalter Tool Drive  Help eliminate substandard housing during the month of August by donating extra inventory, demo models and no longer needed tools and building materials. CLEVELAND – July 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the fifth annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Friday, August 1 and Sunday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no longer needed tools and items to donate. “We had such a great response to last year’s Tool Drive and collected more than $31,000 worth of tools, building materials, appliances and other items, bringing the total to $106,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to the same enthusiastic response. We encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” Sonnhalter partners with the Greater Cleveland Habitat for Humanity for its annual Tool Drive. The Greater Cleveland Habitat for Humanity has completed more than 160 homes since 1988 and today, engages 2,000 volunteers, who provide more than 70,000 hours…read more >

Sonnhalter Releases Tradesmen Podcasts

Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship. BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers. The first podcast, released May 7, features a conversation with Glen Ailport, owner of BSB Plumbing. Ailport has more than 30 years of plumbing experience and shared his thoughts on what would make relationships between contractors and manufacturers better, touching on the topics of supporting contractors, product training and how to connect with plumbing contractors. The second podcast, released June 3, features a conversation with Angelo Ferrante Jr., owner of A&F Home Improvements. Ferrante has nearly 40 years of home improvement experience and shared his opinions on improving manufacturer’s relationships with contractors, including the field support he’d like to see, application training and how manufacturers can better connect with home improvement contractors. “One of the best ways to know what your audience wants is to actually talk with them,” said Matt Sonnhalter, vision architect at Sonnhalter. “The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers.”The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/ About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the…read more >

Sonnhalter Launches Responsive Website

Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive website. The leading B2T (business-to-tradesmen) firm’s newly designed website is located at Sonnhalter.com. The website is designed to allow for smooth navigation on any desktop or mobile device without any change in URL. The website’s format is both mobile- and touch-friendly, for easy navigation with a tablet or smartphone. “Mobile internet use continues to grow and when we refreshed Sonnhalter.com, we decided not to create a separate mobile website,” said Matt Sonnhalter, vision architect at Sonnhalter. “Instead, our website will look and function well on any device, whether it’s a laptop, tablet, smartphone or even wearable devices like Google Glass!” Responsive websites are flexibly designed to detect a user’s screen size and orientation and change the layout accordingly, optimizing the website for use on any internet-enabled device. Sonnhalter.com showcases the agency’s work and client experience, along with testimonials. It is also a resource for B2T intelligence including market overviews, industry white papers, relevant links and more. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for…read more >

Sonnhalter Offers B2T Marketing Checkup

Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service. BEREA, Ohio – March 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, offers a B2T (business-to-tradesmen) marketing checkup to help companies improve their marketing programs. The thorough marketing checkup allows companies to have an independent examination of their current marketing programs and advice for improvement. Sonnhalter’s B2T Marketing Checkup takes four to six weeks to complete and consists of three steps. First, the organization fills out a questionnaire featuring a variety of questions in up to 20 different marketing communications topic areas. Second, Sonnhalter’s team, with more than 100 years of combined marketing communications experience, reviews the completed questionnaire. Finally, Sonnhalter provides a diagnosis on the marketing program along with advice and recommendations for making it healthier. “We go to the doctor for checkups in order to stay healthy; marketing programs sometimes need the same treatment. Sonnhalter’s new B2T Marketing Checkup is about prevention,” said Matt Sonnhalter, vision architect at Sonnhalter. “Companies that market to professional tradesmen will be able to get an independent opinion on their current program’s vitals and get advice and guidance on making it healthier.” To learn more about the B2T Marketing Checkup, visit Sonnhalter.com/B2TMarketingCheckUp or email Matt Sonnhalter at msonnhalter@sonnhalter.com. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter…read more >

Sonnhalter Adds Three New Clients

Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40. BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces three new clients, General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40 Company. General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment that is manufactured in the United States. Sonnhalter provides General Pipe Cleaners with professional marketing services including strategic planning, product launches, project management, creative development, social media management and fulfills other marketing communications needs. Gerber Plumbing Fixtures LLC is a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of plumbing products is sold exclusively to the plumbing professional. Sonnhalter provides Gerber with professional marketing services including brand guidance, strategic planning, project management, creative development, media planning and buying and fulfills other marketing communications needs. Sonnhalter does project work for WD-40’s Specialist line of products, including consulting and creative services for targeted product sampling, lead marketing and online training module development. WD-40 Company is a global supplier of unique, high-value and easy-to-use solutions for a wide variety of maintenance needs and produces the WD-40 Specialist® line of best-in-class products, designed to meet the needs of trade and industry professionals. “These reputable companies chose to work with Sonnhalter because they needed to reach professional tradesmen and knew that we could help them do that,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our area of expertise made us the perfect solution for their needs.” About General Pipe Cleaners General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment manufactured in the U.S. since 1930. General serves drain-cleaning professionals and plumbing contractors, as well as facilities managers, the…read more >

Fourth Annual Sonnhalter Tool Drive Raises More Than $31,000 Worth of Donations for Habitat for Humanity

BEREA, Ohio – September 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a fourth year during the Fourth Annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $31,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $106,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “These contributions will go a long way in helping us improve homes and eliminate substandard housing,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. Community participants in the Fourth Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library-Berea Branch, Edward Jones Investments, Perk-CUP! Café, St. Mary’s Church of Berea, St. Mary’s of the Falls, Sylvester’s Auto and Light Truck Service, Tony K’s Bar & Grille and many community members. Trades industry participants in the Fourth Annual Sonnhalter Tool Drive included Gerber Plumbing, KNIPEX Tools LP, Lakeside Supply, Molex, Osborn, RIDGID, Samsel Supply, Sutton Industrial Hardware, Welch Packaging, Wolff Bros. Supply and Woodhill Supply. “We are once again overwhelmed by the generosity of our clients, partners and community,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our Tool Drive continues to grow each year. We experienced amazing support and ended up filling up two trucks this year!” All of the donations that Sonnhalter collected benefited the Greater Cleveland Habitat for Humanity. The donated items will be used for Habitat for Humanity projects or will be sold at the organization’s ReStore, a recycled building materials…read more >

Sonnhalter Partners with Habitat for Humanity for the Fourth Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models and no longer needed tools and building materials BEREA, Ohio – July 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the fourth annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Thursday, August 1, 2013 and Saturday, August 31, 2013 to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive is striving to engage the community, businesses and organizations to look through workbenches, warehouses, storage lockers, basements, garages and tool kits and donate refurbished, duplicated or overstocked tools or items that are no longer being used. “We had such a great response to last year’s Tool Drive and collected more than $33,000 worth of tools, building materials, appliances and other items, bringing the total to $75,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to the same enthusiastic response. We encourage everyone to clean out their toolboxes and work areas and donate anything that is collecting dust.” Sonnhalter partners with the Greater Cleveland Habitat for Humanity for its annual Tool Drive. The Greater Cleveland Habitat for Humanity has completed over 160 homes since 1988 and today, engages 2,000 volunteers, who provide over 70,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be…read more >

Sonnhalter Makes Top Agency List 5th Year in a Row

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List  for the Fifth Year in a Row BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as one of the top business-to-business agencies in the U.S. for the fifth year in a row. Sonnhalter is featured in the small agency category in the March 4, 2013 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that exhibited positive revenue growth, new client wins, innovative work and expanded service capabilities, to compose its top agencies list. “Many of the top b-to-b agencies registered double-digit growth last year through new clients and organic growth,” executive editor, Kate Maddox wrote in the March 4 edition of BtoB magazine. “We are pleased to be on the BtoB magazine ‘Top Agencies’ list for another year, making it five in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “In 2012 we continued working with our great client base and began working with new b-to-b clients in our core B2T niche. The B2T, business-to-tradesmen, a term coined by Sonnhalter, reputation that we’ve built has opened many doors to do award-winning work with companies that market to professional tradesmen.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed…read more >

Sonnhalter to Hold Free Webinar Social Media in Manufacturing

Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a webinar on why social media is crucial to manufacturers. This free, one-hour webinar will be held on Tuesday, April 9 at 2:00 p.m. EDT. Participants can visit, SocialMediaInManufacturing.notlong.com to register for the “Social Media in Manufacturing: Why it Should Matter to You” webinar. In this presentation, John Sonnhalter, rainmaker journeyman at Sonnhalter, and Greg Habermann, chief operating officer and vice president of SageRock, Inc., will share how social media is an important part of marketing initiatives for manufacturers, along with real examples and tips on how to do social media well featuring various social media platforms including blogs, YouTube, LinkedIn and SlideShare. “So many in the manufacturing industry either don’t think that social media can help them or don’t know how to make social work for them,” said John Sonnhalter. ”We won’t only tell participants why they should care about social, but we’ll show them real-world examples of good social media use.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.…read more >

Sonnhalter and Osborn Honored with Silver Davey Awards

Cleveland-area agency earns awards for integrated marketing campaign and market-focused product guides. BEREA, Ohio – January 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received two Silver Davey Awards in the integrated campaign: business-to-business and print collateral categories. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Sonnhalter developed market-focused product guides for its client, Osborn, who is the world’s leading supplier of surface treatment solutions and high-quality finishing tools. The product guides help Osborn’s customers in the motor-driven vehicles, primary metals and welding markets navigate the best products for their applications. “We recently started working with Sonnhalter and they stepped in as a key part of our team, producing quality material for us, including these product guides,” said Jeff Naymik, marketing manager at Osborn. Sonnhalter also earned a silver Davey award for its 2012 self-promotion campaign. The integrated campaign focused on reinforcing the agency’s brand identity and increasing its visibility in the market. Focusing on the question, “Is your current agency dirty?” the campaign communicated the agency’s B2T, business-to-tradesmen, marketing niche as well as how Sonnhalter’s team isn’t afraid to get their hands dirty by digging into, and understanding, their clients’ industries. “At Sonnhalter, we’re proud of how well we know our clients’ industries and can dig into their work,” said Matt Sonnhalter, vision architect at Sonnhalter. “These two awards are encouragement to keep doing what we’re doing.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies…read more >

Viega and Sonnhalter Receive Award of Excellence for Product Launch

BEREA, Ohio – October 2012 – The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category. The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Sonnhalter, a communication firm marketing to the professional tradesman in the construction, industrial and MRO markets, enters award-worthy work, such as the Viega ProPress for stainless product launch, in marketing communication contests. Viega ProPress for stainless steel is a pipe-joining system that uses press fittings to make air- and water-tight connections in the piping. The system is comprised of stainless steel pipe, valves and fittings in sizes up to 4 inches and makes secure connections in as few as seven seconds compared to more than an hour for some traditional pipe joining methods. For the product launch, Sonnhalter and Viega created a plan for promoting the system as the future in pipe joining and developed several elements including print and electronic communication in trade publications, brochures, direct mail, a micro site and a comprehensive public relations plan. “We were thrilled to receive the B2 Award of Excellence,” said Adina Barnes, director of market intelligence for Viega. “We’re proud to be recognized amongst the ranks of so many excellent campaigns.” “We enjoyed working on this campaign,” said Matt Sonnhalter, vision architect at Sonnhalter. “Not only was it a fun project, the results of the product launch proved that it was award-winning caliber.” A panel of senior-level marketers judged more than 800 entries for the 2012 B2 Awards and selected the Viega ProPress for stainless product launch to receive an Award of Excellence. About Viega Founded in 1899, Viega manufactures and distributes the highest quality plumbing, heating and pipe joining products in…read more >

Third Annual Sonnhalter Tool Drive Raises More than $33,000 for Habitat for Humanity

Third Annual Sonnhalter Tool Drive Raises More Than $33,000 Worth of Donations for Habitat for Humanity BEREA, Ohio – September 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a third year during the Third Annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $33,000 worth of tools and building materials. Since Sonnhalter began its efforts, it has collected more than $75,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “Through the Sonnhalter Tool Drive, we received donations of thousands of dollars worth of brand new and lightly used materials,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “This contribution will go a long way in helping Clevelanders improve their homes and eliminate substandard housing and we’re already looking forward to next year’s tool drive.” Community participants in the Third Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library-Berea Branch, Edward Jones Investments, Perk-CUP! Café, St. Mary’s Church of Berea, St. Mary’s of the Falls, Sylvester’s Auto and Light Truck Service, Tony K’s Bar & Grille and many community members. Industry participants in the Third Annual Sonnhalter Tool Drive included A&F Machine Products Co., Calculated Industries, Council Tool, Energizer, Knipex, Molex, Osborn, Samsel Supply, Sutton Industrial Hardware, Welch Packaging and Wolff Bros. Supply. “We are once again overwhelmed by the generosity of our clients, partners and community,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our Tool Drive exceeded our expectations and we look forward to doing it again next…read more >

Sonnhalter Releases Podcast About The State of the Construction Industry

Sonnhalter Releases Podcast About the State of the Construction Industry BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry. The podcast interview with Foley, who is the executive director of STAFDA, gives a brief overview of the construction industry in 2011 and the industry’s outlook after the first major industry show of the year, World of Concrete. “The construction industry certainly continues to have its challenges as it moves into 2012,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into where construction was last year and where the industry experts see it going in the year ahead.” “Made in the USA has become increasingly important. Americans are paying attention to the country of origin and are making an effort to avoid products from other countries,” said Foley. “Manufacturing is improving and profits are up, but finding qualified employees is a problem for many.” The podcast is available here (http://tradesmeninsights.files.wordpress.com/2012/02/foley.mp3). About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s…read more >

Sonnhalter Releases Podcast About the Importance of Online Training

Sonnhalter Releases Podcast About the Importance of Online Training BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online Training.” The podcast is an interview with Lisa Bordeaux from BlueVolt, an online learning management system that enables companies to train, track, and reward learning; about how manufacturers and distributors use online training and the different learning methods that it offers. “This podcast offers valuable insights about online training,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “Everyone is looking for return on investments and Lisa shares how training can offer valuable returns.” “Training, in our customers’ experience, is one of the most significant things you can do for the bottom line,” said Bordeaux. “And when we look at the data and the impact on sales, we’re consistently hearing companies tell us that they’re seeing anywhere between a 17 and 31 percent incremental increase in sales.” The podcast is available here. [sonnhalter.com/tradesman-insights/podcasts/] About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com. About BlueVolt (www.BlueVolt.com)…read more >

Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative

Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the Seventh Annual International Davey Awards competition for 2011. Sonnhalter received the award in the Promotional - Specialty Item category for its Insider’s Guides trade show initiative. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Sonnhalter developed the Insider’s Guides initiative to improve the trade show experience for the exhibitor by offering a guide to the trade show host city. The Insider’s Guides list area restaurants, bars, transportation, entertainment and sightseeing opportunities that were recommended by “insiders” as the places where the locals go. The guides included in the Davey Awards entry were for trade shows in Chicago, Las Vegas, Boston and Phoenix. The cities featured in the Insider’s Guides were selected based on the industry trade shows that the agency attends within its clients’ markets. Materials within the Insider’s Guides initiative, and Davey Award entry, included printed and electronic versions of the guides, quick reference Insider’s Guide cards, trade publication cover wraps and “Sonnhalter Sacks” with refreshment and entertainment items for trade show exhibitors. “The Insider’s Guides are Sonnhalter’s way of helping exhibitors find a great place to eat in an unfamiliar city,” said Matt Sonnhalter, vision architect at Sonnhalter. Sonnhalter continues to offer Insider’s Guides for trade show cities. The firm recently released the Insider’s Guide to San Antonio, the host…read more >

Rachel Kerstetter Joins Sonnhalter as Public Relations Engineer

BEREA, Ohio – January 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer. As public relations engineer, Kerstetter will assist the public relations director in developing clients’ public relations programs, planning and implementing social media initiatives and will be responsible for day-to-day public relations activities for the Sonnhalter client base. Before joining Sonnhalter, Kerstetter interned at Fahlgren Mortine, a public relations agency, and Humane Ohio, a nonprofit organization. Kerstetter is a graduate of the University of Mount Union, Alliance, Ohio. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more >

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST. Participants can visit, http://SonnhalterContentMarketing.notlong.com, to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. The webinar, presented by Pulizzi, will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media. “In a world where content is king, it’s important for B-to-B marketers to engage in effective messaging,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. ”This webinar is the place to learn about the growing area of content marketing and how to implement it in 2012.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit…read more >

Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships

BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series. The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention. The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship. The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system. The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012. “These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/) About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty –…read more >

Sonnhalter Releases Alternative Energy Market Overview

Developed as a response to the growth of alternative energy, market overview provides a resource for companies expanding in the industry BEREA, Ohio – October 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a market overview for the alternative energy industry. The market overview gives a quick snapshot of the industry, the industry players and industry trends. Driven by the agency’s existing knowledge and additional research, content was compiled into a basic overview of the growing alternative energy market. The market overview highlights a vast amount of information on the alternative energy industry from industry trends and issues to information on various types of renewable energy. The overview also features information on training firms and certification organizations to codes and standards and offers online resources, websites, trade shows and trade publications in each individual market. “Sonnhalter utilized its expertise and relationships in the industry to compile a comprehensive overview of this growing market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.” Additional Sonnhalter Market Overviews are available on the plumbing, HVAC, electrical, industrial/MRO and construction markets. To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who…read more >

Second Annual Sonnhalter Tool Drive Raises $26,000 Worth of Tools for Habitat for Humanity

BEREA, Ohio – September 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a second year during the Second Annual Sonnhalter Tool Drive, which ran the entire month of August and collected $26,000 worth of tools and building materials. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “The Sonnhalter Tool Drive was a huge success! Their employees and clients contributed thousands of dollars worth of brand new or lightly used materials,” said Frank Drahan, inventory assistant at Greater Cleveland Habitat for Humanity ReStore. “This contribution will go a long way in helping Clevelanders improve their homes and eliminate substandard housing.” Community participants in the Second Annual Sonnhalter Tool Drive included the Berea Recreation Center, Edward Jones Investments, Perk-CUP! Café, St. Mary’s of the Falls, Sylvester’s Auto and Light Truck Service, Tony K’s Bar & Grille and many community members. Industry participants in the Second Annual Sonnhalter Tool Drive included Arbortech, Contractor Magazine, Council Tool, Knipex, Madison Electric Products, Molex, Samsel Supply, Sutton Industrial Hardware, Welch Packaging, Wolff Bros. Supply and Wright Tool. “We are once again overwhelmed with the success of the Sonnhalter Tool Drive,” said Matt Sonnhalter, vision architect at Sonnhalter. “With help from clients, businesses, local retailers and the community, our Tool Drive exceeded our expectations again and we look forward to doing it again next year.” Sonnhalter partnered with the Greater Cleveland Habitat for Humanity during its Tool Drive. The donated items will be used for Habitat for Humanity projects or will be sold at the organization’s ReStore, a recycled building materials…read more >

Sonnhalter Partners with Habitat for Humanity for Second Annual Sonnhalter Tool Drive

BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the second annual Sonnhalter Tool Drive, which runs during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating poverty housing and homelessness. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive is striving to engage the community, businesses and organizations to look through workbenches, warehouses, storage lockers, basements, garages and tool kits and donate refurbished, duplicated or overstocked tools or items that are no longer used. “Many clients and local retailers donated to the first annual Sonnhalter Tool Drive and we collected more than $16,000 in tools and building materials,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we want to collect even more, so we encourage everyone to clean out their toolboxes and work areas and donate anything that is collecting dust.” Sonnhalter is partnering with the Greater Cleveland Habitat for Humanity during its Tool Drive. The Cleveland Habitat has completed over 160 homes since 1988 and today, engages 2,000 volunteers, who provide over 70,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at the organization’s ReStore, a recycled building materials store. Proceeds from the ReStore sales will be used to help Habitat build and rehabilitate homes for those in need. For more information on how you can participate in the Sonnhalter Tool Drive, please contact Rosemarie Ascherl from Sonnhalter at…read more >

Sonnhalter Adds Nissan Forklift Corporation To Its Client Base

BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has recently added Nissan Forklift Corporation to its client base. Nissan Forklift Corporation, a wholly owned subsidiary of Nissan Motor Co. Ltd., designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. The company’s products range from industrial lift trucks, and pneumatic forklifts to pallet jacks, sit-down and stand-up counterbalanced forklifts to forklift parts and accessories. Sonnhalter will be helping Nissan Forklift with its public relations services. “The addition of Nissan Forklift is a testament of Sonnhalter’s diversified client base in the business-to-tradesmen market. We are excited to have Nissan Forklift join us,” said Matt Sonnhalter, vision architect at Sonnhalter. According to Steve Cianci, director, marketing & product management, Nissan Forklift, “We are looking forward to developing a strong partnership with the Sonnhalter team to support our internal marketing communications department as we continue to experience strong growth in market share.” Headquartered in Marengo, Ill., Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations. For more information, visit www.nissanforklift.com. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands…read more >

Sonnhalter Releases Market Overviews

Sonnhalter Releases Market Overviews For Its Key Specialized Industries BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the construction, electrical, HVAC, industrial/MRO and plumbing industries. The market overviews give a quick snapshot of the industries, the industry players and industry trends. Driven by the agency’s existing knowledge, content was gathered and complemented by conducting one-on-one interviews with editors of top trade publications and additional research. The market overviews highlight a vast amount of information from industry trends and issues to information on associations, unions, buying groups, distribution channels and end users. They also feature information on training firms and certification organizations to codes and standards and offer online resources, websites, trade shows and trade publications in each individual market. “Sonnhalter utilized its expertise and relationships in the industries to compile a comprehensive overview of each market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.” To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of…read more >

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Third Year

BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter is the only Cleveland area agency to be listed. Sonnhalter is featured in the small agency category in the March 14, 2011 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list. “We are pleased to have made the BtoB magazine ‘Top Agencies’ list for a third year in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “We have started 2011 off with the addition of several new B2B clients, which reaffirms Sonnhalter’s continued focus on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) realm.” Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more >

Sonnhalter Announces Addition of Three New Clients

BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega. Located in West Chester, Pa., Air King is a U.S.-based manufacturer of exhaust fans and range hoods as well as commercial and industrial grade high velocity air circulators and other residential building products. Sonnhalter will be assisting Air King with public relations and social media services. Based in Carson City, Nev., Calculated Industries is the maker of the construction master pro construction calculator and offers specialty calculators and electronic measuring tools for professionals in the construction, industrial, measuring and estimating, real estate and financial markets, as well as specialty products and home and hobby products. Sonnhalter will be assisting Calculated Industries with social media services. Based in Wichita, Kan., Viega is a family-owned and operated manufacturer, distributor and marketer of highly engineered and innovative plumbing systems for the residential, commercial and industrial markets. Sonnhalter will be helping Viega with a full range of marketing communications services. “The addition of these three new clients is a great way to start off 2011. We are excited to have such a diversified client base in the business-to-tradesmen realm,” said Matt Sonnhalter, vision architect at Sonnhalter. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the…read more >

Sonnhalter Releases White Paper: Trends in Mobile Media

BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.” The white paper covers the ever-changing trends in mobile media enabled by the increased use of smartphones. Topics covered include: QR codes, Microsoft Tags, JAGTAGs, Shotcode, Sticky bits, QR code readers, and augmented reality. The paper provides an introduction of QR codes, their creation, origins, and different types of codes such as Microsoft Tags and Shotcodes. The mobile marketing platform, JAGTAG, is presented along with QR code reading applications. The comparison of QR codes versus Microsoft Tags is outlined along with an analysis of QR code readers. The white paper overviews augmented reality, a 3-D, interactive technology that combines real and virtual data. It concludes with an explanation of Layar, a reality browser, and a summary of the changing infrastructure for wireless communications. “Sonnhalter is always working to stay on the forefront of new industry technologies and trends,” said Matt Sonnhalter, vision architect, Sonnhalter. “The ‘Trends in Mobile Media’ white paper is one of many ways we have of passing on that knowledge to our clients and the public. By taking the time to decipher the new tools and passing on the information through a short readable document, we are saving our clients time and money while allowing them to stay abreast on new topics.” To sign up to receive a copy of the “Trends in Mobile Media” visit http://SonnhalterMobileTrends.notlong.com. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness…read more >