Making the Most of Your Upcoming Webinar

by Matt Sonnhalter, Vision Architect

As more companies are utilizing webinars as part of their overall marketing strategy, there are some critical steps to help maximize success. ON24 has some great resources on their website, including their step-by-step webinar best practices guide.

Here are some key highlights from their five steps

1) Planning and Strategy: This includes setting your goals and identifying your audience, developing your team and creating killer content.

2) Driving Registration: It’s important to plan ahead. Email is essential. While other marketing tools help widen your reach, 80% of webinar registration is generated by email promotions. Don’t forget to simplify the registration form. Only ask for the basics and don’t scare registrants off by asking for too many details.

3) Before Your Webinar: Design a presentation that resonates. Keep slides clean with no more than three bullet points per slide. Make sure your team is equipped with the appropriate audio and video technology.

4) During Your Webinar: Your presenter should be well-rehearsed, energetic and engaging. Also, invite your audience to get involved by using polls and surveys and take advantage of feedback during a Q&A.

5) After Your Webinar: Having the right “on-demand” strategy will ensure your webinar lives on. But, also make sure you follow up with the attendees and have an effective post-webinar strategy in place.

There are a lot of moving parts that go into putting together a great webinar. It takes planning, people and technology, all working together to create the perfect event. What are some of your webinar best practices?

Want more content on the topic of webinars? Visit these blog posts.

Marketing Minute: Preparing for a 2021 Without In-Person Events

10 Tips to Ensure a Successful Webinar Targeted at the Professional Tradesmen

Webinars are an Option for Continued Learning

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National MFG Day Opens Doors to Entire Month of Awareness

by Rosemarie Ascherl-Lenhard, PR Foreman

Today, October 2, is National Manufacturing Day (MFG Day) and like everything in 2020, it didn’t present the same opportunities as it has in past years.

MFG Day is a team effort to change the perception of the industry, in order to give manufacturing a facelift, as well as address the labor shortages in the industry by connecting with a new generation. The day helps reveal the reality of modern manufacturing careers by encouraging U.S. companies and educational institutions to open their doors to students, parents, teachers and community leaders.

While this year’s global pandemic drastically reduced the opportunity for manufacturers to open their doors to open houses, manufacturers were encouraged to hold virtual events and partner with organizations to showcase their unique opportunities.

Although the first Friday in October is designated as MFG Day, it takes more than just one day. The Manufacturing Institute is encouraging manufacturers across the country to use the day to kick off an entire month of awareness as we are reminded of the important role that modern manufacturing plays in each of our lives.

Use this powerful opportunity to bring awareness to the high-paying, rewarding and meaningful career opportunities in the industry and to open minds to what’s possible with a career in modern manufacturing.

Here’s a quick look at manufacturing:

 

 

Sonnhalter would like to thank all the organizations, manufacturers and educators who help make this important initiative possible every year!

For more on MFG Day, read: Host a Successful Manufacturing Day Event

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Eleventh Annual Sonnhalter Tool Drive Raises $27,000 Worth of Donations for Habitat for Humanity

CLEVELAND –  September 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eleventh year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $27,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected $310,000 in donations.

Sonnhalter team members Matt Sonnhalter and Rosemarie Ascherl-Lenhard load donations for the Greater Cleveland Habitat for Humanity.

Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.

“This year, the Sonnhalter team had the unique challenge of putting together our Tool Drive in a way that could be safe and effective amidst the COVID-19 pandemic,” said Matt Sonnhalter, vision architect at Sonnhalter. “While we anticipated a potential drop in community participation, we were pleasantly surprised and grateful to announce that our donations this year were as strong as years past.”

“Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, president/CEO of the Greater Cleveland Habitat for Humanity. “It replenishes our inventory and generates revenues to support our affordable homeownership program. Sonnhalter has been doing this for more than ten years, demonstrating again and again its commitment to affordable housing in Cleveland. Sonnhalter is a treasured partner.”

Community participants in the Eleventh Annual Sonnhalter Tool Drive included the Berea Recreation Center, Fear’s Confections, Frangos Group, Rising Star Coffee Roasters, Skidmark Garage, The Wine Spot and many individuals living in the community.

Trade industry participants in the Eleventh Annual Sonnhalter Tool Drive included Airmaster, Beta Tools, Buyers Products, General Pipe Cleaners, Jergens, Inc., Kapro, KNIPEX Tools, Mortar Net Solutions, Samsel Supply, Sutton Industrial, Viega LLC, Winter Equipment, Wolff Bros. Supply and Woodhill Supply.

“Every year, we at Sonnhalter are inspired and uplifted by the generosity of our great community in its efforts to help those in need with donated tools and building materials,” added Sonnhalter. “As we move into our second decade of this endeavor, we would like to thank our clients, partners and community members for their continued support in helping Sonnhalter raise nearly $310,000 for this great cause.”

All of the donations that Sonnhalter collected benefited Greater Cleveland Habitat for Humanity. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStores, recycled building materials and home furnishings stores. Proceeds from the ReStore sales are used to help Habitat build and rehabilitate homes for those in need.

 About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.

About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.

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Sonnhalter Partners with Habitat for Humanity for Eleventh Annual Sonnhalter Tool Drive

Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity.

CLEVELAND – July 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for its Eleventh Annual Sonnhalter Tool Drive. In the past decade, Sonnhalter has raised more than $280,000 worth in donations for the organization.

From Saturday, August 1 to Monday, August 31, organizations, businesses and manufacturers are encouraged to donate extra inventory, demo models, tools and building materials to the Sonnhalter Tool Drive to benefit Habitat for Humanity’s cause and its efforts of eliminating substandard housing.

“When we held our first annual Sonnhalter Tool Drive ten years ago, we never dreamed that we would be entering a second decade of working on this endeavor with such a great partner as the Greater Cleveland Habitat for Humanity!” said Matt Sonnhalter, vision architect at Sonnhalter. “We really count on the generosity of businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause. In our eleventh year, we’re looking forward to exceeding the generous donations of years past.”

Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate.

Greater Cleveland Habitat for Humanity has completed more than 250 homes since 1987 and today, engages over 3,000 volunteers, who provide more than 93,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.

To watch the Sonnhalter Annual Tool Drive video: https://youtu.be/I9F2H-qogyU

Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, please contact Rosemarie Ascherl from Sonnhalter at 216.242.0420 x130 or rascherl@sonnhalter.com. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.

For more information on the Tool Drive, visit: www.Sonnhalter.com/tooldrive.

About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.

About Greater Cleveland Habitat for Humanity

Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.

 

 

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Sonnhalter Partners With Habitat for Humanity for Tenth Annual Tool Drive

Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity.

CLEVELAND – August 1, 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for its Tenth Annual Sonnhalter Tool Drive.

From Thursday, August 1 to Saturday, August 31, organizations, businesses and manufacturers are encouraged to donate extra inventory, demo models, tools and building materials to the Sonnhalter Tool Drive to benefit Habitat for Humanity’s cause and its efforts of eliminating substandard housing.

Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate.

 

“At last year’s Tool Drive, we were excited by the community’s response in donating more than $31,000 worth of tools, building materials, appliances and other items, bringing the total to more than $250,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “In our tenth year, we’re looking forward to exceeding last year’s total. We are once again counting on the generosity of our community as well as businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.”

Sonnhalter partners with Greater Cleveland Habitat for Humanity for its annual Tool Drive. Greater Cleveland Habitat for Humanity has completed more than 250 homes since 1987 and today, engages over 3,000 volunteers, who provide more than 93,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.

Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, please contact Rosemarie Ascherl from Sonnhalter at 216.242.0420 x130 or rascherl@sonnhalter.com. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.

For more information on the Tool Drive, visit: www.Sonnhalter.com/tooldrive

About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.

About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.

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Sonnhalter Partners with Habitat for Humanity for the Ninth Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed.

CLEVELAND – July 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the ninth annual Sonnhalter Tool Drive, during the entire month of August.

Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Wednesday, August 1 and Friday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing.

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