Why You Shouldn’t Turn Comments Off

By Kylie Stanley, PR Technician Social media is a valuable source for brands to hear feedback from customers, listen to concerns and engage with their followers. As a brand you might feel that turning off comments can help to prevent negativity, keep the focus on your...
Rising Trends in Podcasts

Rising Trends in Podcasts

By Kaylee Lauriel, PR Intern Originally thought to be a flight of fancy during the COVID-19 pandemic, podcasts have shocked the world by becoming a major part of content creation. Their ability to offer entertainment, information and education without distracting...

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Are Hashtags Still Relevant in 2024?

Are Hashtags Still Relevant in 2024?

By Kylie Stanley, PR Technician The first ever hashtag was used in 2007, almost 17 years ago and since then hashtags have become a crucial part of social media. But with hashtags being 17 years old, are they still relevant to use? In this blog post, we will discuss...

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Happy Holidays from Sonnhalter!

Happy Holidays from Sonnhalter!

Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...

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The Times They Are A-Changin’

The Times They Are A-Changin’

Guest Blogger, Alan Sipe Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at...

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Effective Marketing Tactics

Effective Marketing Tactics

By Kylie Stanley, PR Technician Social media is an effective marketing tool for businesses to use to target their customers. It’s not surprising that in a recent study from Wpromote in partnership with Ascend2, six in 10 respondents surveyed ranked social media as the...

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Influencers on the Rise

Influencers on the Rise

By Kaylee Lauriel, PR Intern In a world where fashion and lifestyle influencers are in abundance, trade influencers are not to be discounted. One of the most popular trade influencers on TikTok, a pool cleaner with the handle @thep00lguy, makes over $14,000 per post...

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Not All Demonstrations are Created Equal

Not All Demonstrations are Created Equal

By: Alan Sipe, Guest Blogger I’ve been so very lucky in my selling career to have been associated with some of the greatest tool companies. Klein Tools, Witte Tools, Stanley, KNIPEX, Ajax Tools, and BETA Tools. At all these terrific companies I had many...

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National Apprenticeship Week

National Apprenticeship Week

By: Kylie Stanley, PR Technician This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training,...

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Plumbing, Piping and PHCC Connect

Plumbing, Piping and PHCC Connect

By: Kylie Stanley, PR Technician The plumbing and piping business is huge, and I was reminded of that as I attended PHCC Connect for the first time. PHCC Connect is an immersive expo event that brings industry leaders and professionals in plumbing, heating, cooling...

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AI Developments in Marketing

AI Developments in Marketing

by Kaylee Lauriel, PR Intern Artificial intelligence (AI) is no longer a thing of fantasy. It is real and, while it isn’t going to take over the world any time soon (at least I hope not), your brand can have added value by using AI. AI’s biggest benefit is in...

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