Sonnhalter Releases Tradesmen Podcasts

Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship. BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers. The first podcast, released May 7, features a conversation with Glen Ailport, owner of BSB Plumbing. Ailport has more than 30 years of plumbing experience and shared his thoughts on what would make relationships between contractors and manufacturers better, touching on the topics of supporting contractors, product training and how to connect with plumbing contractors. The second podcast, released June 3, features a conversation with Angelo Ferrante Jr., owner of A&F Home Improvements. Ferrante has nearly 40 years of home improvement experience and shared his opinions on improving manufacturer’s relationships with contractors, including the field support he’d like to see, application training and how manufacturers can better connect with home improvement contractors. “One of the best ways to know what your audience wants is to actually talk with them,” said Matt Sonnhalter, vision architect at Sonnhalter. “The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers.”The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/ About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the…read more >

Sonnhalter Launches Responsive Website

Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive website. The leading B2T (business-to-tradesmen) firm’s newly designed website is located at Sonnhalter.com. The website is designed to allow for smooth navigation on any desktop or mobile device without any change in URL. The website’s format is both mobile- and touch-friendly, for easy navigation with a tablet or smartphone. “Mobile internet use continues to grow and when we refreshed Sonnhalter.com, we decided not to create a separate mobile website,” said Matt Sonnhalter, vision architect at Sonnhalter. “Instead, our website will look and function well on any device, whether it’s a laptop, tablet, smartphone or even wearable devices like Google Glass!” Responsive websites are flexibly designed to detect a user’s screen size and orientation and change the layout accordingly, optimizing the website for use on any internet-enabled device. Sonnhalter.com showcases the agency’s work and client experience, along with testimonials. It is also a resource for B2T intelligence including market overviews, industry white papers, relevant links and more. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for…read more >

Sonnhalter Offers B2T Marketing Checkup

Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service. BEREA, Ohio – March 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, offers a B2T (business-to-tradesmen) marketing checkup to help companies improve their marketing programs. The thorough marketing checkup allows companies to have an independent examination of their current marketing programs and advice for improvement. Sonnhalter’s B2T Marketing Checkup takes four to six weeks to complete and consists of three steps. First, the organization fills out a questionnaire featuring a variety of questions in up to 20 different marketing communications topic areas. Second, Sonnhalter’s team, with more than 100 years of combined marketing communications experience, reviews the completed questionnaire. Finally, Sonnhalter provides a diagnosis on the marketing program along with advice and recommendations for making it healthier. “We go to the doctor for checkups in order to stay healthy; marketing programs sometimes need the same treatment. Sonnhalter’s new B2T Marketing Checkup is about prevention,” said Matt Sonnhalter, vision architect at Sonnhalter. “Companies that market to professional tradesmen will be able to get an independent opinion on their current program’s vitals and get advice and guidance on making it healthier.” To learn more about the B2T Marketing Checkup, visit Sonnhalter.com/B2TMarketingCheckUp or email Matt Sonnhalter at msonnhalter@sonnhalter.com. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter…read more >

Sonnhalter Adds Three New Clients

Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40. BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces three new clients, General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40 Company. General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment that is manufactured in the United States. Sonnhalter provides General Pipe Cleaners with professional marketing services including strategic planning, product launches, project management, creative development, social media management and fulfills other marketing communications needs. Gerber Plumbing Fixtures LLC is a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of plumbing products is sold exclusively to the plumbing professional. Sonnhalter provides Gerber with professional marketing services including brand guidance, strategic planning, project management, creative development, media planning and buying and fulfills other marketing communications needs. Sonnhalter does project work for WD-40’s Specialist line of products, including consulting and creative services for targeted product sampling, lead marketing and online training module development. WD-40 Company is a global supplier of unique, high-value and easy-to-use solutions for a wide variety of maintenance needs and produces the WD-40 Specialist® line of best-in-class products, designed to meet the needs of trade and industry professionals. “These reputable companies chose to work with Sonnhalter because they needed to reach professional tradesmen and knew that we could help them do that,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our area of expertise made us the perfect solution for their needs.” About General Pipe Cleaners General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment manufactured in the U.S. since 1930. General serves drain-cleaning professionals and plumbing contractors, as well as facilities managers, the…read more >

Sonnhalter Makes Top Agency List 5th Year in a Row

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List  for the Fifth Year in a Row BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as one of the top business-to-business agencies in the U.S. for the fifth year in a row. Sonnhalter is featured in the small agency category in the March 4, 2013 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that exhibited positive revenue growth, new client wins, innovative work and expanded service capabilities, to compose its top agencies list. “Many of the top b-to-b agencies registered double-digit growth last year through new clients and organic growth,” executive editor, Kate Maddox wrote in the March 4 edition of BtoB magazine. “We are pleased to be on the BtoB magazine ‘Top Agencies’ list for another year, making it five in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “In 2012 we continued working with our great client base and began working with new b-to-b clients in our core B2T niche. The B2T, business-to-tradesmen, a term coined by Sonnhalter, reputation that we’ve built has opened many doors to do award-winning work with companies that market to professional tradesmen.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed…read more >

Sonnhalter to Hold Free Webinar Social Media in Manufacturing

Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a webinar on why social media is crucial to manufacturers. This free, one-hour webinar will be held on Tuesday, April 9 at 2:00 p.m. EDT. Participants can visit, SocialMediaInManufacturing.notlong.com to register for the “Social Media in Manufacturing: Why it Should Matter to You” webinar. In this presentation, John Sonnhalter, rainmaker journeyman at Sonnhalter, and Greg Habermann, chief operating officer and vice president of SageRock, Inc., will share how social media is an important part of marketing initiatives for manufacturers, along with real examples and tips on how to do social media well featuring various social media platforms including blogs, YouTube, LinkedIn and SlideShare. “So many in the manufacturing industry either don’t think that social media can help them or don’t know how to make social work for them,” said John Sonnhalter. ”We won’t only tell participants why they should care about social, but we’ll show them real-world examples of good social media use.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.…read more >

Sonnhalter and Osborn Honored with Silver Davey Awards

Cleveland-area agency earns awards for integrated marketing campaign and market-focused product guides. BEREA, Ohio – January 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received two Silver Davey Awards in the integrated campaign: business-to-business and print collateral categories. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Sonnhalter developed market-focused product guides for its client, Osborn, who is the world’s leading supplier of surface treatment solutions and high-quality finishing tools. The product guides help Osborn’s customers in the motor-driven vehicles, primary metals and welding markets navigate the best products for their applications. “We recently started working with Sonnhalter and they stepped in as a key part of our team, producing quality material for us, including these product guides,” said Jeff Naymik, marketing manager at Osborn. Sonnhalter also earned a silver Davey award for its 2012 self-promotion campaign. The integrated campaign focused on reinforcing the agency’s brand identity and increasing its visibility in the market. Focusing on the question, “Is your current agency dirty?” the campaign communicated the agency’s B2T, business-to-tradesmen, marketing niche as well as how Sonnhalter’s team isn’t afraid to get their hands dirty by digging into, and understanding, their clients’ industries. “At Sonnhalter, we’re proud of how well we know our clients’ industries and can dig into their work,” said Matt Sonnhalter, vision architect at Sonnhalter. “These two awards are encouragement to keep doing what we’re doing.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies…read more >

Viega and Sonnhalter Receive Award of Excellence for Product Launch

BEREA, Ohio – October 2012 – The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category. The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Sonnhalter, a communication firm marketing to the professional tradesman in the construction, industrial and MRO markets, enters award-worthy work, such as the Viega ProPress for stainless product launch, in marketing communication contests. Viega ProPress for stainless steel is a pipe-joining system that uses press fittings to make air- and water-tight connections in the piping. The system is comprised of stainless steel pipe, valves and fittings in sizes up to 4 inches and makes secure connections in as few as seven seconds compared to more than an hour for some traditional pipe joining methods. For the product launch, Sonnhalter and Viega created a plan for promoting the system as the future in pipe joining and developed several elements including print and electronic communication in trade publications, brochures, direct mail, a micro site and a comprehensive public relations plan. “We were thrilled to receive the B2 Award of Excellence,” said Adina Barnes, director of market intelligence for Viega. “We’re proud to be recognized amongst the ranks of so many excellent campaigns.” “We enjoyed working on this campaign,” said Matt Sonnhalter, vision architect at Sonnhalter. “Not only was it a fun project, the results of the product launch proved that it was award-winning caliber.” A panel of senior-level marketers judged more than 800 entries for the 2012 B2 Awards and selected the Viega ProPress for stainless product launch to receive an Award of Excellence. About Viega Founded in 1899, Viega manufactures and distributes the highest quality plumbing, heating and pipe joining products in…read more >

Sonnhalter Releases Podcast About The State of the Construction Industry

Sonnhalter Releases Podcast About the State of the Construction Industry BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry. The podcast interview with Foley, who is the executive director of STAFDA, gives a brief overview of the construction industry in 2011 and the industry’s outlook after the first major industry show of the year, World of Concrete. “The construction industry certainly continues to have its challenges as it moves into 2012,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into where construction was last year and where the industry experts see it going in the year ahead.” “Made in the USA has become increasingly important. Americans are paying attention to the country of origin and are making an effort to avoid products from other countries,” said Foley. “Manufacturing is improving and profits are up, but finding qualified employees is a problem for many.” The podcast is available here (http://tradesmeninsights.files.wordpress.com/2012/02/foley.mp3). About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s…read more >

Sonnhalter Releases Podcast About the Importance of Online Training

Sonnhalter Releases Podcast About the Importance of Online Training BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online Training.” The podcast is an interview with Lisa Bordeaux from BlueVolt, an online learning management system that enables companies to train, track, and reward learning; about how manufacturers and distributors use online training and the different learning methods that it offers. “This podcast offers valuable insights about online training,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “Everyone is looking for return on investments and Lisa shares how training can offer valuable returns.” “Training, in our customers’ experience, is one of the most significant things you can do for the bottom line,” said Bordeaux. “And when we look at the data and the impact on sales, we’re consistently hearing companies tell us that they’re seeing anywhere between a 17 and 31 percent incremental increase in sales.” The podcast is available here. [sonnhalter.com/tradesman-insights/podcasts/] About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com. About BlueVolt (www.BlueVolt.com)…read more >

Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative

Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the Seventh Annual International Davey Awards competition for 2011. Sonnhalter received the award in the Promotional - Specialty Item category for its Insider’s Guides trade show initiative. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Sonnhalter developed the Insider’s Guides initiative to improve the trade show experience for the exhibitor by offering a guide to the trade show host city. The Insider’s Guides list area restaurants, bars, transportation, entertainment and sightseeing opportunities that were recommended by “insiders” as the places where the locals go. The guides included in the Davey Awards entry were for trade shows in Chicago, Las Vegas, Boston and Phoenix. The cities featured in the Insider’s Guides were selected based on the industry trade shows that the agency attends within its clients’ markets. Materials within the Insider’s Guides initiative, and Davey Award entry, included printed and electronic versions of the guides, quick reference Insider’s Guide cards, trade publication cover wraps and “Sonnhalter Sacks” with refreshment and entertainment items for trade show exhibitors. “The Insider’s Guides are Sonnhalter’s way of helping exhibitors find a great place to eat in an unfamiliar city,” said Matt Sonnhalter, vision architect at Sonnhalter. Sonnhalter continues to offer Insider’s Guides for trade show cities. The firm recently released the Insider’s Guide to San Antonio, the host…read more >

Rachel Kerstetter Joins Sonnhalter as Public Relations Engineer

BEREA, Ohio – January 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer. As public relations engineer, Kerstetter will assist the public relations director in developing clients’ public relations programs, planning and implementing social media initiatives and will be responsible for day-to-day public relations activities for the Sonnhalter client base. Before joining Sonnhalter, Kerstetter interned at Fahlgren Mortine, a public relations agency, and Humane Ohio, a nonprofit organization. Kerstetter is a graduate of the University of Mount Union, Alliance, Ohio. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more >

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST. Participants can visit, , to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. The webinar, presented by Pulizzi, will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media. “In a world where content is king, it’s important for B-to-B marketers to engage in effective messaging,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. ”This webinar is the place to learn about the growing area of content marketing and how to implement it in 2012.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit…read more >

Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships

BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series. The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention. The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship. The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system. The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012. “These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/) About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty –…read more >

Sonnhalter Releases Alternative Energy Market Overview

Developed as a response to the growth of alternative energy, market overview provides a resource for companies expanding in the industry BEREA, Ohio – October 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a market overview for the alternative energy industry. The market overview gives a quick snapshot of the industry, the industry players and industry trends. Driven by the agency’s existing knowledge and additional research, content was compiled into a basic overview of the growing alternative energy market. The market overview highlights a vast amount of information on the alternative energy industry from industry trends and issues to information on various types of renewable energy. The overview also features information on training firms and certification organizations to codes and standards and offers online resources, websites, trade shows and trade publications in each individual market. “Sonnhalter utilized its expertise and relationships in the industry to compile a comprehensive overview of this growing market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.” Additional Sonnhalter Market Overviews are available on the plumbing, HVAC, electrical, industrial/MRO and construction markets. To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who…read more >

Sonnhalter Adds Nissan Forklift Corporation To Its Client Base

BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has recently added Nissan Forklift Corporation to its client base. Nissan Forklift Corporation, a wholly owned subsidiary of Nissan Motor Co. Ltd., designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. The company’s products range from industrial lift trucks, and pneumatic forklifts to pallet jacks, sit-down and stand-up counterbalanced forklifts to forklift parts and accessories. Sonnhalter will be helping Nissan Forklift with its public relations services. “The addition of Nissan Forklift is a testament of Sonnhalter’s diversified client base in the business-to-tradesmen market. We are excited to have Nissan Forklift join us,” said Matt Sonnhalter, vision architect at Sonnhalter. According to Steve Cianci, director, marketing & product management, Nissan Forklift, “We are looking forward to developing a strong partnership with the Sonnhalter team to support our internal marketing communications department as we continue to experience strong growth in market share.” Headquartered in Marengo, Ill., Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations. For more information, visit http://unicarriersamericas.com/. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands…read more >

Sonnhalter Releases Market Overviews

Sonnhalter Releases Market Overviews For Its Key Specialized Industries BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the construction, electrical, HVAC, industrial/MRO and plumbing industries. The market overviews give a quick snapshot of the industries, the industry players and industry trends. Driven by the agency’s existing knowledge, content was gathered and complemented by conducting one-on-one interviews with editors of top trade publications and additional research. The market overviews highlight a vast amount of information from industry trends and issues to information on associations, unions, buying groups, distribution channels and end users. They also feature information on training firms and certification organizations to codes and standards and offer online resources, websites, trade shows and trade publications in each individual market. “Sonnhalter utilized its expertise and relationships in the industries to compile a comprehensive overview of each market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.” To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of…read more >

Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Third Year

BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter is the only Cleveland area agency to be listed. Sonnhalter is featured in the small agency category in the March 14, 2011 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list. “We are pleased to have made the BtoB magazine ‘Top Agencies’ list for a third year in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “We have started 2011 off with the addition of several new B2B clients, which reaffirms Sonnhalter’s continued focus on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) realm.” Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more >

Sonnhalter Announces Addition of Three New Clients

BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega. Located in West Chester, Pa., Air King is a U.S.-based manufacturer of exhaust fans and range hoods as well as commercial and industrial grade high velocity air circulators and other residential building products. Sonnhalter will be assisting Air King with public relations and social media services. Based in Carson City, Nev., Calculated Industries is the maker of the construction master pro construction calculator and offers specialty calculators and electronic measuring tools for professionals in the construction, industrial, measuring and estimating, real estate and financial markets, as well as specialty products and home and hobby products. Sonnhalter will be assisting Calculated Industries with social media services. Based in Wichita, Kan., Viega is a family-owned and operated manufacturer, distributor and marketer of highly engineered and innovative plumbing systems for the residential, commercial and industrial markets. Sonnhalter will be helping Viega with a full range of marketing communications services. “The addition of these three new clients is a great way to start off 2011. We are excited to have such a diversified client base in the business-to-tradesmen realm,” said Matt Sonnhalter, vision architect at Sonnhalter. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the…read more >

Sonnhalter Releases White Paper: Trends in Mobile Media

BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.” The white paper covers the ever-changing trends in mobile media enabled by the increased use of smartphones. Topics covered include: QR codes, Microsoft Tags, JAGTAGs, Shotcode, Sticky bits, QR code readers, and augmented reality. The paper provides an introduction of QR codes, their creation, origins, and different types of codes such as Microsoft Tags and Shotcodes. The mobile marketing platform, JAGTAG, is presented along with QR code reading applications. The comparison of QR codes versus Microsoft Tags is outlined along with an analysis of QR code readers. The white paper overviews augmented reality, a 3-D, interactive technology that combines real and virtual data. It concludes with an explanation of Layar, a reality browser, and a summary of the changing infrastructure for wireless communications. “Sonnhalter is always working to stay on the forefront of new industry technologies and trends,” said Matt Sonnhalter, vision architect, Sonnhalter. “The ‘Trends in Mobile Media’ white paper is one of many ways we have of passing on that knowledge to our clients and the public. By taking the time to decipher the new tools and passing on the information through a short readable document, we are saving our clients time and money while allowing them to stay abreast on new topics.” To sign up to receive a copy of the “Trends in Mobile Media” visit http://SonnhalterMobileTrends.notlong.com. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness…read more >

Vision Statement

Sonnhalter is one of the hottest and leading business-to-business marketing communications firms in the Midwest. Our annual revenues are $5 million and we have 30 FTEs. Our clients include 15 key, blue-chip companies who target the professional tradesman working in markets such as construction, industrial and MRO.   We develop “big ideas” for these clients by utilizing technology to tap into the best talent in the world and to identify the most appropriate delivery vehicles.   The agency’s office is an inspiring space which fosters the collaborative development and creation of these big ideas. It is headquartered in a part of Northeast Ohio which is vibrant with activity and rich in people, places and things to do.   The agency’s office is an inspiring space which fosters the collaborative development and creation of these big ideas. It is headquartered in a part of Northeast Ohio which is vibrant with activity and rich in people, places and things to do.  read more >

Mission Statement

Sonnhalter is a business-to-business marketing communications firm which creates custom marketing programs powered by big ideas. We work with small- to medium-sized companies who believe in the value of marketing and have, or desire, integrated programs. This includes, but is not limited to, companies who target the professional tradesman in the construction, industrial and MRO markets.   We deliver the highest-level creative product, where “good enough” is never an option. Utilizing a collaborative process, we strive to develop the most effective marketing communications plan which allows our clients to grow their brands and maintain their leadership position.   Our goal is to transcend the traditional client/agency relationship by becoming an extension of the client’s marketing department. We do this by always exceeding their expectations, constantly serving up proactive ideas, understanding their business as well as their customers and increasing their overall quality of marketing. We simply deliver more.read more >

Business Culture

COLLABORATION “None of us is as smart as all of us” –Ken Blanchard. No one person has all the answers at Sonnhalter and we develop better work as a result of our collaborative approach. Employees have the desire and willingness to work with each other. Especially when developing ideas, because these ideas can come from anyone within the agency. This team approach extends beyond the agency walls to our clients. It is not an “us” vs. “them” approach in developing work...it is a team approach, where a good idea is a good idea whether it comes from the agency or the client. BALANCE “Work hard...play hard”. At Sonnhalter we are serious about developing great work and ideas for our clients, but we don’t take ourselves too seriously. We always try to have a smile on our faces as well as an optimistic attitude among the agency and with our clients. We believe in order to develop better work for our client there must be a balance in our employees’ work and personal lives. INSPIRATION Sonnhalter enables the flow of creativity and ideas. This is seen in everything the agency does....from the talented employees, to the type of clients it chooses, to its space and most importantly the products and services it creates. PASSION Working at Sonnhalter is more than just a job or a pay check. Employees are enthusiastic about their jobs and feel their contribution, no matter how small, helps make the client’s business and the agency that much better. There is an energy within the agency that is infectious. Whether it’s from the people playing darts while brainstorming on a project or the heated discussion in the lunch room about who was kicked off the latest reality show. We are passionate about our work and will defend it;…read more >

Brand Brief

Brand Essence: Sonnhalter is comprised of real, unpretentious people who are unbridled in their passion and who always strive to collaboratively exceed the needs and expectations of the brands they serve, themselves and one another. The Brand Experience: In a fast paced world where ROI is no longer a luxury, but a necessity and where your competitors are not only next door, but across the world, it’s hard to stand out and grow your business without standing out amongst your competitors. Sonnhalter works to give a voice to our clients’ companies and ultimately help them succeed. Our ideal client is our partner, one who is as determined to grow their business as much as we are and one that we can also call our friend. They believe in us, our thought leadership, and trust us to do our job, just as we trust them to bring ideas to the table. They feel that we are a vital link to making their business succeed and we know that they are our lifeblood. It is a relationship of mutual respect, and mutual success and it is this spirit of reciprocity that we uphold in our interactions with our clients, and with each other. And we stay focused on what we truly know – the niche in the B2B world of businesses that target the professional tradesman and the industrial environments and vertical industries that peripherally surround the trades. We embody a cradle-to cradle mindset, driven by an equal respect and weight given to great strategies and flawlessly executed tactics. Brand Differentiation: We have an attitude. But not the type of attitude one would expect from a marketing communications firm. We thrive on rolling up our sleeves for and with our clients to define, set, reach and exceed their sales goals, all the…read more >