Independence Day Reminds of U.S. Manufacturing

The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. All of the red, white and blue that comes out for Independence Day brings U.S. manufacturing to mind. Did you know... Each dollar spent in manufacturing contributes $2.74 to the economy? The majority of manufacturing companies in the U.S. are small?  Manufacturing supports 11.74 million U.S. jobs? In 2018, the average manufacturing employee made $87,185? Taken alone, manufacturing in the U.S. would be the 8th largest world economy? These stats came from NAM (the National Association of Manufacturers). You can find these and other facts about U.S. manufacturing on their website. Have a safe and happy Independence Day!read more >

Blogs and Forums for the Professional Tradesman

There are around 505 million blogs in the world today and not all are created equal. So, how do you identify and communicate with the right blogs and forums to get in front of professional tradesmen? The first question to ask yourself is: are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to do comprehensive research to identify the right communities, monitor them and jump in and get involved in the conversations. As you get involved in these conversations on social media, keep this in mind: Your brand can be affected positively or negatively. You don’t control the message. Your brand depends on the “loyalists” who are passionate about your brand. Key blogs or social media sites are authored by thought leaders from your industry. Social media demands transparency, so be honest in your engagement.   Here are a few sites that may be of interest to brands attempting to reach and interact with the professional tradesman: 14451read more >