D.I.R.T.Y.

Sonnhalter’s process as an industrial marketing firm is based on our slogan, “We’re not afraid to get our hands dirty.”

That’s why we use our D.I.R.T.Y. approach for every project we dig into.

D  Digging into the business (rolling up our sleeves, getting our hands dirty)

I     Investigate the problem/challenge/market/target

R       Review and development of plan and strategy (goals, objectives)

T       Tactics and executions

Y       Yardstick (measuring results, adjusting, refining)