How to Improve Your Company’s Blog

’by Kylie Stanley, Public Relations Technician

In the manufacturing arena where competition is fierce, some companies have turned to blogs as a way to increase brand awareness, become a thought leader in their space, increase their web traffic and generate leads.

In a recent post from ThomasNet called, “16 Ways to Improve Your Manufacturing Blog,” it helps businesses to recognize ways to improve within blog platforms.

Here are the key highlights:

  • Write With Your Buyer Personas In Mind – When creating blog content, remember who your audience is. By establishing your audience, you can make customized content towards them.
  • Use Images & Visual Elements – Enhance your story by using pictures to help break up text and keep readers engaged. Images can play an important part in increasing the reading time on your blog.
  • Link To External Sources, And Your Own Content! – Help your readers through the story by providing credibility. This helps with your brand’s trust and can drive readers to conversion pages, which can boost SEO.
  • Establish A Frequency To Posting Your Blogs – Make sure you’re committing to the blog by frequently posting. One way to keep up with posting is to create a content calendar and lay out all the blogs you’re doing in a month.
  • Ensure Your Blogs Have A Strong Word Count – Posts under 300 words are not recommended for SEO, and when your SEO isn’t strong, consumers can’t find you online. At the same time, don’t post a blog with 2,500 words of “awful” as people will not read it.

Blogs can help to achieve your business goals and build trust between you and the consumer. Follow the rules above and check out the rest in their article to learn how to improve your blog.

How will you improve your blog posts?

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