Sonnhalter promotes Poulsen from his role as public relations technician with the company.
CLEVELAND – March 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, promoted Andrew Poulsen from public relations technician to content engineer.
In this new position, Poulsen is responsible for development and management of Sonnhalter’s public relations and creative copy for both the agency and its clients. His copy responsibilities include press releases, feature articles, blog posts, e-blasts, social media posts, print ads, digital ads and more. Additionally, Poulsen will uphold his previous duties of developing client publicity programs, conducting media and influencer relations, maintaining day-to-day contact with clients and other essential public relations functions.
“Over the past five years, Andrew has shown tremendous growth in his ability to write effective and strategic copy tailored to our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is excited for Andrew to expand his role and bring his strong copywriting skills to the creative side, where he will then be an even greater asset to our agency and the clients alike.”
Prior to joining Sonnhalter in 2015, Poulsen worked as a writer for various print publications. He was previously an intern for Billboard, and his work has appeared on Billboard.com and in Ohio Magazine, Cleveland Magazine, Fresh Water Cleveland and many other publications. Poulsen is currently a member of the Greater Cleveland chapter of PRSA. Poulsen earned a bachelor’s degree in journalism from Ohio University, located in Athens, Ohio.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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