Content is All About Repurposing

By Chris Ilcin, Account Superintendent, Sonnhalter

Everyone (and especially marketing communications firms) creates an aura that content marketing is some huge, time consuming mystery. But the real secret is that it’s all about having a clear, consistent message and then placing the right part of that message into the right format. To demonstrate that, we’ve created the following infographic that shows how we repurposed the content from a single, 45-minute interview with our client’s product engineer, into numerous pieces of content across multiple platforms, where the messaging received thousands of views.

Check out our infographic, “A White Paper Life Cycle.”

 

 

How are you repurposing content?

 

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