Don’t overlook internal communication

By Rachel Kerstetter, PR Architect, Sonnhalter

If you can’t communicate internally to get everyone on the same page, you can’t effectively communicate with anyone else.

When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and advocates, that your company has.

Think about communication from their perspectives. Would you want to hear news about your company from an outside source? Probably not.

Internal communication is often overlooked because it’s incredibly simple and many leaders assume that people within the organization already talk to each other. Sure, people talk to each other regularly, but not always in the way you expect.

Clue your employees in and let them know what your organization is doing. Efficient internal communication can be as simple as a company-wide announcement being made via email or at team meetings. Make sure you have channels to reach all of your employees, regardless of their location.

Word-of-mouth recommendations are incredibly valuable and have to be earned through solid communication. We live in an age where we look at online reviews before purchasing a pair of flip flops, so if your staff knows what your company is doing, they can be an excellent resource for recommendations.

Internal communication also sets a great foundation for working with outside support such as vendors and service agencies. Prioritizing your team and communicating with them will save you time and hassles in the long run.

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