By Rachel Kerstetter, PR Architect, Sonnhalter
When you think about a Call to Action (CTA), what comes to mind? Perhaps a print or banner ad that says “Click Here”? Or a TV commercial urging you to “Call Now”?
CTAs are often thought of only in relation to sales messages. But incorporating CTAs in each aspect of communication can significantly improve your results. This goes for all external communication, but also for internal and interpersonal communication.
For example, think about the last email you sent (to a colleague, customer, friend, whomever). Did you clearly communicate the response you hoped for or did you just send a message that might leave them wondering how to respond? Even adding a simple, “Let me know your thoughts” to a message can signal that person to act and engage with your communication.
Each piece of communication you use could benefit from a call to action; once you incorporate CTAs into your messages, you’ll likely see better results.
Beyond advertisements or commercials, add CTAs to:
- Voicemail messages
- Press releases
- Blog posts
Even some conversations can benefit from a call to action.
At the end of the day, all communication has a desired response. The easiest way to get the response is to simply ask for it!
Do you incorporate a call to action in your communications?