Agency’s donation adds to longstanding relationship with trade professionals
CLEVELAND – June 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continued its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation.
With more than 3,500 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication.
“Sonnhalter’s support for scholarships provides students with pathways to education and training required to thrive in today’s construction industry,” said Megan O’Bryan, vice president, development and Tri-C Foundation. “Their gift opens the doors of opportunity for students to complete college degrees and credentials. We are grateful for their continued partnership.”
Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work.
“Sonnhalter is excited to further extend our support for this growing program as it shapes a new generation of hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”It’s a unique opportunity to provide a scholarship for a program that educates a population with which we’ve worked closely for four decades and is located right in our backyard.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.