Mobile Marketing Continues to Grow in Workplace

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

According to a recent post in eMarketer.com, mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time.

And by 2017, eMarketer.com estimates that mobile usage will increase to more than an hour a day more than desktops or laptops. This should come as no surprise to us. The next time you’re in a meeting, look around the room and see how many mobile devices are there and how many times those individuals check their devices during the course of the meeting.

So what does this mean for manufacturers who are trying to reach the professional tradesman? It means if you don’t currently have a mobile strategy, you better develop one soon! Here some areas you need to focus on:

Mobile Marketing Tactics Used by B2B Marketers Worldwide, May 2015 (% of respondents)

LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. Google reported that in the U.S., more than 50% of all searches were made on mobile devices .

Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016.

Mobile is here to stay and we need to recognize that these are new challenges for our workforces.

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