Email Opens on Mobile Increasing: Are You Participating?

Desktop opens are still more than mobile, but the trend is closing the gap according to a recent post in emarketer.com.

Mobile click-through rates for U.S. marketing emails sent by Yesmail clients in the later part of 2015 were up close to 14%.

Email Marketing Open Share in North America, by Device and Industry, Q2 2015 (% of total emails sent by Experian Marketing Services clients)

So what does this mean for manufacturers that are trying to reach contractors and tradesman? It means that whatever you’re trying to communicate to them, it needs to be mobile friendly. Contractors check more than emails on job sites, and the more mobile friendly you are, the better results there will be.

Besides the content they want to deliver, they need to consider apps and mobile tactics. Here are a few.

Possible Apps to Consider:

  • Product information
  • Engineering or other calculators
  • Installation and troubleshooting instruction videos
  • Productivity tools
  • Competitive cross-reference charts
  • Ability to check current inventory levels
  • Distributor locator with direct links

If you like this post, you may want to read:

Are you using mobile to share your content with tradesman and contractors.

2016 Budget: How much are you going to spend on social media and mobile marketing?

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