5 Ways to Boost Audience Engagement in the Digital Age

By Andrew Poulsen, Public Relations Technician at Sonnhalter

1010_4445268In 2015, it’s anything but a surprise that social media has completely revolutionized how companies, agencies and organizations connect with their audiences. Many companies utilize these services to build transparency, inform customers of new products and to keep their audiences in the loop on any day-to-day updates and promotions. While we’ve all seen organizations curate pages on Facebook and Twitter, here’s a look at some newer ways companies are maximizing visibility and profitability through social media.

  1. Livestreaming-Thanks to recent apps like Periscope and Meerkat, livestreaming has become a totally user-friendly experience, and many brands from Red Bull to GE have used these apps to advance their social media presence. Livestreaming apps can drive engagement through a variety of platforms. For example, Periscope, which is driven through Twitter, can be a great tool for streaming live Q and As, behind-the-scenes interviews or new product releases.
  2. Influencer Marketing-A brand ambassador serves as a great go-between for the brand and the consumer. And with the innovation of social media, brand ambassador programs are easier than the more formal programs of the past. Many companies utilize Instagram as a way for social influences to talk about their products. Having these influencers promote your products through their Instagram profiles give the product a much more down-to-earth and less-intrusive style of branding and engagement. The audience also sees the products being delivered often in a much more practical sense than an advertisement.
  3. Have an Active Presence-It’s one thing to occasionally update your Facebook or Twitter profiles with product updates and events. It’s another thing to have a constant and active voice for your brand. Ask your audience questions. Be accountable when your audience has issues. Make the audience experience feel personal.
  4. Social Media-Exclusive Promotions-Announce deals, sales and contests through your social media profiles. Not only will this capture the attention of your existing followers, but it’s an easy way to grow your audience through sharing, retweeting, etc.
  5. Be Mindful of Your Content-While you want your fans to follow all your platforms, you should make sure it’s worth their time to do so. Try to make sure they are getting a unique experience on each platform. While your Facebook could be used for more formal, long-winded announcements, make your Twitter more quippy and digestible. Maybe use Instagram for event photos and behind-the-scenes content.
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