By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
Video is a powerful tool. Consumers view more than 8 billion videos a day on YouTube and Facebook. That alone should tell you something – that people like videos. Why should you use short videos to attract the professional tradesman? Show how to solve a problem or demo a new tool or application.
Although there’s no specific research for the B-to-B sector, and more specifically to the professional tradesman, I think it would be safe to assume that these folks like to watch them as well. Here are 12 tips for effective tradesman videos. By using testimonials and showing how a product is used, videos also help move prospects through the sales process.
A recent study was done by Animoto of 1,000 consumers on how they interact with and feel about companies who use videos. Here are some highlights:
- 25% of consumers lose interest in a company if they don’t use video.
- Email open rates can increase by up to 50% if video is included.
- 75% believe a video describing a service is important.
- 80% believe a demo video is helpful.
How are you using video to help you sell?