CLEVELAND – March 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Chris Ilcin to account superintendent. In this role, Ilcin manages client relationships and B2T marketing plans.
Prior to joining Sonnhalter, Ilcin served in a variety of sales and marketing roles, including marketing associate and trade show coordinator for Bosch Automotive Service Solutions and marketing specialist at Lincoln Electric.
Ilcin and his wife also founded TC’s Promise Foundation, a nonprofit organization that helps children coming out of the foster care system reach their own potentials with scholarships to trade, technical or professional schools.
“We are excited to have Chris join our team. His experience and passion for industrial marketing communications will be an asset to our clients,” said Matt Sonnhalter, vision architect at Sonnhalter.
“I am extremely excited to join a team that not only serves an industry segment I’m passionate about, but does so in a way similar to many industrial manufacturers: a strong organization, with core family values,” said Ilcin.
Ilcin received his bachelor’s degree from Kansas State University.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.