SlideShare is probably the most overlooked social media tool.
Close to 70 million visitors a month second only to YouTube is nothing to sneeze at. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you.
Why should you consider using it? It’s a great way to market your business, showcase your expertise as an industry leader. Not only can you put up Power Point presentations and white papers, you can upload videos by using SlideSharepro and have a way to repurpose your webinars or online training options.
If you’re worried about sharing your information with the world, you can upload content that you can make available to select audiences (by invitation only).
The most important reason for using SlideShare is to generate leads. Peg Fitzpatrick recently wrote a great post on Social Media Examiner on ways to capitalize on getting leads.
She focuses on ways to collect emails from viewers, how to use links in slides, why you should add visual calls to action and lastly, why the description. It’s a good quick read.
Heidi Cohen outlines 10 actionable marketing tactics to get the most out of leads.
Don’t miss out on this valuable tool that will help you not only become a thought leader, but generate leads at the same time.