Why PR Should be a Part of Your Content Marketing Strategy

Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. Content marketing drives long-term thought leadership goals. PR can help you short-term to meeting these objectives. After all, both disciplines are working toward the same goals.

Here are a few reasons to use PR in conjunction with your content marketing program:

  • PR builds corporate credibility  Foster good relationships with key editors in your field and let them tell your story.
  • PR increases brand awareness – Use your new content to attract focused audiences and new leads.
  • PR makes your content team focus on your public – Instead of selling features and benefits, use fresh insights and angles on how others have solved similar problems. Be relevant and timely on issues.

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