Landing Page Tips

Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It’s also a great way to track responses. It could also be a way of losing a potential customer.

Here are some tips that might help results:

  • Keep it simple – Deliver on what you promised to get them there in the first place.
  • It’s not about you – How can you help them with a problem that got them there in the first place.
  • This is not an ad – They’re not looking for a sales pitch, but answers to specific questions.
  • Powerful content – Keep it relevant. Don’t focus on key words. Instead, make what you say useful and valuable.

Copybloggers infographic gives you some great pointers.

abcs-of-landing-pages-that-work-infographic

 

 

 

 

 

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