With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?
I recently read a good article on Convince and Convert – 10 Company and Product Branding Tips from Microsoft that I found to be interesting, and most are applicable to the B-to-B space as well.
Here are some highlights:
- Focus on one brand – This is especially true for smaller manufacturers with limited resources. You can’t be promoting both the company and a branded product line. Go with promoting the company. Use the same logo and description in all media channels.
- Consistent messaging – Keep the message the same across all channels. Stick with the basics – who you are, what’s the product and why should I care?
- Not all brands are equal – Depending on who you are and the audience you’re trying to reach, you don’t have to cover all the social media options. Cover the ones where your customers frequent the most.
- Big picture – If you are in a bigger company with multiple people managing different silos, there needs to be someone overseeing the BIG picture.
- Bigger is not always better – Don’t worry about the number of followers; be more concerned that they are the right ones. If they are, they will share your content with their peers.
- Manage your content – Watch what engages your audience and give them more of the same.
These are just some of the things that will help you grow your brand.