It’s been two years now that Amazon decided to get into the industrial space and compete with the traditional brick and mortar stores. Google shopping even jumped in for a while (though they recently discontinued their pilot program).
I’ve written a few posts over the last couple of years asking you, the manufacturer, if you’ve jumped on the band wagon. For those that have, I’d be interested in what kind of results (sales) that you’re getting from this channel?
A bigger question is, are the big boys, Grainger, MSC, Fastenal, etc., becoming a bigger percentage of your sales number?
What’s your forecast going forward? Are the independents still going to be a vital part of your go-to market strategy?
I know these are lots of questions, but I’d like to get a feel for where folks are going to be focusing on in the future. Here are some of my thoughts Distributor Strategy: What’s yours?