Considering Starting a Blog?

By Rachel Kerstetter, PR Engineer

John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is:

Should we start a blog?

It’s important to analyze the goals of your organization’s overall marketing plan to see if a blog fits into it. A company blog, like any other communication initiative, is a commitment. Blogs overall take time and energy to run, but they can provide a great payoff if they’re done well.

Here are 5 key questions to ask when thinking about starting a blog:

  1. Who is my audience?
  2. Who else is competing for my audience’s attention?
  3. What will be the blog’s focus?
  4. What are the goals for the blog?
  5. How will these goals be measured?

If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. And of course, our team is happy to help you get a blog off the ground as well!

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