B-to-B Marketers: Are you Using Referral Marketing as Part of Your Overall Strategy?

I don’t know about you, but referrals are a great source of leads and customers for us.

It takes you down the sale funnel much more quickly if someone says something nice about you and recommends they talk with you.

Now we may all do this in person by networking and asking for referrals from people who now like and trust us. But have you taken that to the next level with your online contacts?

Referral marketing engages people online through daily interactions on the web. By recruiting customers to help drive new business using online is more relevant because you share the same interests and values as your existing customers.

Extole has an ePaper out, Fact vs Fiction: 5 Referral Marketing Myths. They give examples of what companies are doing and focus on:

  • Referral marketing as a high impact strategy for driving new customer acquisition.
  • Referral marketing reaches audiences SEO and SEM don’t.
  • New customers acquired by referral marketing have high retention rates and stronger loyalty.
  • Referral marketing is cost effective.

The paper is an easy read and you can download it here.

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