By Matt Sonnhalter, Vision Architect
The Content Marketing Institute (CMI) and MarketingProfs recently released their fourth annual report on the content marketing practices of business-to-business (B2B) marketers working in the manufacturing industry.
In this report you’ll find answers to questions such as: What percentage of manufacturing marketers have adopted content marketing? What tactics are they using? How does their approach to content marketing differ from that taken by other B2B marketers?
This report also looks at how manufacturing marketers approach content marketing when compared with a wider group of B2B North American marketers representing a range of industry segments.
Here are some key highlights from this most recent study on manufacturing marketers and their content marketing efforts:
- 86% have adopted content marketing
- Only 30% say they are effective at content marketing
- Use the same number of tactics (13) as other B2B marketers
- 81% use YouTube to distribute content and rate it as the most effective social media platform
- Cite different goals for content marketing when compared with other B2B marketers
- Top challenges faced for their content marketing programs: 1. Lack of time, 2. Producing the kind of content that engages and 3. Producing enough content
- 46% plan to increase their content marketing budget over the next 12 months
Click here to read more details and download the full report.