Choose Your Words

By Rachel Kerstetter, PR Engineer, Sonnhalter

I spend about 90% of my time in the office writing something – news releases, feature articles, testimonial stories, ad copy, social media updates, blog posts, emails, etc.

When you’re writing anything from a formal proposal to a memo or a social media posting, the best advice to keep in mind is: Choose Your Words.

When choosing your words, make sure that your message is clear and concise. Why would you write 50 words when you could write 5?

Keep it short and clear. Make your point and let your busy audience move on.

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