Today we have a guest post from Hal Stata of Stata Productions sharing how to make your manufacturing operations jump off of the screen by using professional photography.
There has been a recent trend of Ohio’s manufacturing companies jumping on the website bandwagon. In the last few years, I’ve seen quite a few local companies investing time and money into having an online presence. Their need to reach out and show and tell fellow businesses and the general public about what they do, what they produce and who they are has been a growing desire.
My job as a professional photographer is to show these products, people and applications in the best light. Showcasing these images to grab the attention of potential buyers is a process of troubleshooting and experience. Don’t make the mistake of trying this on your own with an iPhone. Making manufacturing locations jump off the screen takes wide angles, and lighting.
Keeping assembly lines running, people working and still getting great shots is the mark of a professional.
Typically a walk through a week in advance will make everything flow smoother the day of the photo shoot. I’ve been asked to recommend how much clutter needs to be removed to should we repaint markings and rails. The more pre-work a company wants to do the better; but if that is not possible I’ll work with the creative director to find an angle or a crop that eliminates less than desirable areas.
I typically like to work with scheduled start times and work around break times, moving equipment to the next location during these breaks.
You would be surprised how many images we can produce in one day of shooting. Sometimes we have to wait for the perfect day for exteriors. These shots are based on building direction and weather.
All and all, a photo is worth a thousand words…
Images courtesy of Hal Stata, Stata Productions.