Sonnhalter Adds Three New Clients

Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40.

BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces three new clients, General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40 Company.

General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment that is manufactured in the United States. Sonnhalter provides General Pipe Cleaners with professional marketing services including strategic planning, product launches, project management, creative development, social media management and fulfills other marketing communications needs.

Gerber Plumbing Fixtures LLC is a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of plumbing products is sold exclusively to the plumbing professional. Sonnhalter provides Gerber with professional marketing services including brand guidance, strategic planning, project management, creative development, media planning and buying and fulfills other marketing communications needs.

Sonnhalter does project work for WD-40’s Specialist line of products, including consulting and creative services for targeted product sampling, lead marketing and online training module development. WD-40 Company is a global supplier of unique, high-value and easy-to-use solutions for a wide variety of maintenance needs and produces the WD-40 Specialist® line of best-in-class products, designed to meet the needs of trade and industry professionals.

“These reputable companies chose to work with Sonnhalter because they needed to reach professional tradesmen and knew that we could help them do that,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our area of expertise made us the perfect solution for their needs.”

About General Pipe Cleaners

General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment manufactured in the U.S. since 1930. General serves drain-cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/home center market. Drainbrain.com

About Gerber

Since 1932, Gerber Plumbing Fixtures LLC has been a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of high-performance, high-efficiency and eco-friendly plumbing products are sold exclusively to the plumbing professional and are supported with Gerber’s “Best-in-Class” customer service. As a partner in the U.S. EPA WaterSense Program, Gerber is committed to protecting the environment through resource conservation and building best practices. Gerberonline.com

About WD-40 Company

WD-40 Company, with headquarters in San Diego, is a global, consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance products under the WD-40® and 3-IN-ONE® brand names. The company also markets homecare and cleaning product brands: X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners. Wd40.com


About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.

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