Content Marketing: How Will It Affect You in 2014?

Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy.

Content can be developed in many forms and this can be an overwhelming task, all the more reason to have a plan.

I recently read a post by Heidi Cohen, 2014 Content Marketing Predictions that I thought was interesting and wanted to share some of the highlights of her 7 points:

  • Content Marketing should be part of an integrated program – content needs to be created in different formats as people take in information in various ways and we need to make sure we’re touching them several times.
  • Content Marketing expands to all corporate communications – it’s no longer limited to marketing.
  • Managing Content Marketing assets – track and maintain assets identifying those that need updating  and those that need to be created.
  • Track Results to sales – start by nudging readers to some call-to-action to start an engagement and then follow it through to a sale.

What kinds of actions are you taking in 2014 to improve your content marketing?

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