A Picture is Worth…

Today’s post is from our PR Engineer, Rachel Kerstetter.

We’re deep into mapping out marketing plans for 2014. When meeting with an editor to talk about their content needs in the next year, one comment stood out to me the most, “We found that pictures are the most popular.”

The #1 item they requested from us (and our clients) next year is photos. If you’ve been paying attention to marketing and social media trends over the past couple of years, you know that the entire internet is becoming more visual. In fact, a picture might be worth far more than a thousand words now.

According to Jeff Bullas’ blog post 6 Powerful Reasons Why You Should Include Images in Your Marketing, images encourage people to engage with your content. When I think about my own news browsing habits, I’m more likely to click on an article that has an intriguing image.

Jeff shared some interesting stats, including:

  • Articles with images get 94% more total views.
  • Including photos or videos with press releases increases views by more than 45%
  • Facebook engagement rates for photos are 37% higher than plain text

I highly recommend reading the rest of his blog post for some tips on integrating photos.

Courtesy of: B2B Infographics
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