We all have an end game hopefully on both generating and converting leads. What are the critical factors that you’re looking for?
I recently read in MarketingProfs highlights of a recent study by Business.com surveying 500 active pay-per-lead advertisers that identified what’s important to them. Some are obvious while others are nice to haves but almost impossible to get. Here are some highlights of what marketers want:
- Know the purchasing horizon time line
- Know the size of their business (# of employees)
Further, here are some things they find useful of leads that are generated from content marketing:
- Whitepaper leads
- Webinar leads
- Sponsored emails
- Case studies
- Product feature guides
Are you capitalizing on these types of content marketing? If not, maybe you should consider it.