What Do You Want From Your B-to-B Lead Generation?

We all have an end game hopefully on both generating and converting leads. What are the critical factors that you’re looking for?

I recently read in MarketingProfs highlights of a recent study by Business.com surveying 500 active pay-per-lead advertisers that identified what’s important to them. Some are obvious while others are nice to haves but almost impossible to get. Here are some highlights of what marketers want:

  • Know the purchasing horizon time line
  • Know the size of their business (# of employees)

Further, here are some things they find useful of leads that are generated from content marketing:

  • Whitepaper leads
  • Webinar leads
  • Sponsored emails
  • Case studies
  • Product feature guides

Are you capitalizing on these types of content marketing? If not, maybe you should consider it.

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