Are You Using Inbound Marketing to Reach the Professional Tradesmen in Construction?

PIECHARTS_InboundMarketing_MostEffective

Inbound marketing is and can be an effective tool. The Construction Marketing Association recently conducted a national survey of construction professionals to see if and how they are using this tool.

Highlights include:

  • 82% employ inbound marketing
  • Most popular inbound marketing content is PR
  • Blogging is considered the most effective tactic
  • 77% use web analytics to measure their inbound activities
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