So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers. Let’s work smart and not hard.
Here are 3 tips to help you break through the clutter:
- Be proactive – don’t just write posts. Locate where your potential customers hang out. Listen to what they’re saying about your company and products. What pain points are they talking about and how can you help them address those issues?
- Train your employees – Social is a new marketing tool and we can’t assume that they know what your focus is for social or what their responsibilities are. They all need to be on the same page and there should be guidelines set up so everyone knows what their roles should be, the processes that are in place, and if a crisis occurs, the steps necessary to address them.
- Develop a social media engagement schedule – if you have identified an audience like the professional tradesmen you need to know when they are active on social so you have a better opportunity to engage them. When you do, make sure someone who is knowledgable on your product or service is available to answer their inquiries. Don’t let a low-level person who isn’t up to speed on your products be your spokesperson .
The bottom line for all of this is to drive more sales, and social media is just one more way of identifying and engaging new prospects.