How Are You Keeping Your Social Media on Track?

As you get more involved in social media, you need ways to manage all your activities. Social media can and is time-consuming, and you really need a plan to help you manage your time and resources.

I recently read a post by Heidi Cohen, How to Develop a Social Media Editorial Calendar,  that brought up some good points on how to organize and manage your time.

Here are some highlights:

  • Set goals – Be realistic and start small, but if you don’t set goals, what do you measure it against?
  • Know your target audience(s) – You need to talk to each of them in their persona.
  • Build an editorial calendar – Coordinate it around other marketing activities like trade shows, association meetings or new product launches.
  • Integrate with other marketing promotions – Social can stand alone and by integrating it into your other marketing activities, you get more bang for your buck.
  • Determine appropriate content categories – Identify and regularly write on these topics. Some examples would be new products, industry news, training, installation tips, etc.
  • Allocate appropriate resources – Remember, if you’re the quarterback of this, you don’t or shouldn’t have to do all the heavy lifting. Lean on internal experts from engineering and product management to help out in their areas of expertise.

Those are some tips that I use. What are you doing to help manage your social media?

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