The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out

The Content Marketing Institute and MarketingProfs second annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B space. It’s worth the read.

Highlights include:

  • Content marketing remains a top priority for marketers in 2012.
  • Article posting and social media (excluding blogs) are the most popular tactics.
  • Blogs, white papers and videos are seeing an increased adoption.
  • Content marketing spending is increasing as well as outsourcing.

You can download the report here.

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