If you’re looking to reach the professionals who run and manage manufacturing facilities, which media would serve you best? It appears that an integrated plan is best. Gardner Publishing recently released findings from a survey, Media Usage of Manufacturing Facilities that showed high usage of the web, other e-forms of content delivery, along with traditional print advertising to be the leading sources of information.
They surveyed 1885 manufacturing executives, production managers and engineers mainly serving the durable goods industries. 80% of those surveyed indicated they had direct responsibility for the purpose of manufacturing equipment, software or tooling. Here are some key findings:
- Almost 90% use trade magazines, search engines, supplier or industry websites to locate info.
- There are few differences in preference for print versus digital media. There are generational differences though in the use of social media.
- Trade magazines continue to be the most preferred source for industry news, events and business/market data.
- Purchasing influences in this sector tend to be older, well educated and technically oriented.
- Trade shows remain a strong source of information.
- E-newletters also rank high for discovering new products and processes.
- Most used mobile device is a laptop followed by the smart phone.
The 28 page report details the findings and is available free.