With the advent of social media, the way customers contact us and us them has changed dramatically. Gone are the days that our only options to talk to companies were either by snail mail, email or a customer service hot line.
Social media opens up numerous ways that people not only can talk to you, but about you, to others. This is the game changer and if you do nothing else on social, please at least listen to what people are saying about your company and your brands. One comment on Twitter can start an avalanche of other comments (good or bad). Wouldn’t you like to know what’s being said about you? I sure would!
I recently read a post by Jay Baer, 6 Parts of your Company That Should be Listening to Social Conversations that I found extremely interesting and wanted to share some highlights. Some are obvious; others we all should put on our list.
- Sales – Listening programs give you the opportunity to find prospects when the timing is perfect and when they’re actually asking for answers you have.
- Marketing and PR – Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook.
- Customer Service – Customers are airing their concerns, questions, and grievances over social media channels, especially if traditional channels prove less than helpful.
- R&D – You can fuel your idea engine by harnessing the input, thoughts and creativity of the online audience.
- HR – The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs.
- Executives and Management – They can understand market trends through the unfettered viewpoint of the online masses and determine whether they’re behind, ahead of, or riding the curve.
Are you missing an opportunity here? How many listeners do you have at your company?