Everybody is talking about it, but few are actually doing it, according to a new report out by Geoff Ramsey, CEO of eMarketer.com. According to a worldwide survey, only 16% measure their return on social media initiatives.
Main reasons given by marketers is that they think measuring is too difficult or there are too many options available.
What is interesting is that those who take the time to develop their social media strategies and tie them to bottom line results stand to gain significant competitive advantage.
You can download the report here. It’s worth the read and as always, eMarketer.com has done a good job developing these guidelines.